Pink Rabbit

Business description

Store-building a family(deductible).

Our company was established in 2008 and in a relatively short period of its existence became the largest chain of stores of juicy goods to Russia. Residents of St. Petersburg have long appreciated a wide variety of toys, lingerie, cosmetics, fragrances and accessories, as well as the convenient location of our stores throughout the city. Official online store "Pink Rabbit" enables the residents of other regions of Russia to diversify your family life and strengthen the relationship in a pair (using one of our toys to health and role-playing games). We have the largest range – more than 5000 items. The company was the first in the Russian market has created a Federal scale in such a juicy segment. The founder of the "Pink rabbit" I'm sure branded stores with quality service, high customer-oriented approach, system of discounts is needed in this area. The European market of the same segment is very different from Russian. Sale of goods for adults long been in the practice of the Europeans. However, in Russia, as a rule, prefer not that do not use such "toys", but all to bypass the sex shops side. The Russians, especially representatives of the older generation, shops with products for adults are perceived as the corruption of youth, and outdoor advertising point of sales, according to most, can hurt the psyche of children. "Pink rabbit" solves this problem, by setting its trend in the market. Paying great attention to the design of its products, the company has managed to create a unique intimate products that appearance just doesn't seem like something shameful, but rather, in the opinion of the founder, became the luxurious and fashionable attribute of adult games. Changing the output format not only solves the problem of injury to a child's psyche, but also as a consequence makes the product more mass. According to experts, in the next 10-15 years Russian market of erotic products will be developed. In this regard, the "Pink rabbit", in particular its owner, has big plans for business development. Today the company is focused on development of a Federal network for the sale of adult products through the opening of new outlets, including franchise. Planned to open 200 stores in Moscow and Moscow region until 2020, 3 of which have already started to work. This means that to become the owner of your "Pink rabbit" can be anyone, if he has the necessary amount of upfront investment. This offer is valid for all regions of Russia with the population from 300 thousand people without exception. And the possibility of opening a store in settlements smaller scale depends on the standard of living and income and will be negotiated with each franchisee individually.