GAGEN BAR AUCTIONS

Project description

GAGEN AUCTIONS BAR is the first bar in Russia, which conducts online auctions. The advantage of auctions in GAGEN is their transparency: upon completion of auction, the visitor immediately gets your prize at the bar. Auctions are held at the Scandinavian model, where the winner is not the one who put most, but the one whose bid was the last one. In addition, for participation in the auctions and redemption of their prize, guests spend no real money and accumulated kesbeke.

Through the loyalty system for guests for the first two months of operation, the bar is gaining a guest base of more than 2,000 people, 30% of which are permanent.

For the project we developed a private cloud programme software that meets all the demands of modern catering. It includes the following modules:

— Automation of Boo.accounting

— Personnel records

— Inventory control

Database

— Workflow

— Module works with guests

Module marketing strategies

— Analytical module

Company website

Additional information

The project GAGEN BAR AUCTIONS aimed at a wide target audience. Basically, it is young people between the ages of 20-35 with an average income who want to relax in a fancy place.

Through the loyalty system for guests in the form of a bonus system and special auctions, the target audience is constantly expanding. Guests have the opportunity to participate in any auction held in a bar and win a variety of prizes from the beer to a new smartphone.

due to the special local currency bars, guests motivated to come back to earn more hagenow and tashbekov, because only when their presence has the opportunity to participate in the auction.

This system of attracting guests is brand new on the market and the most interesting part of today's youth and not only.

Market analytics

The project GAGEN BAR AUCTIONS focused on Russian market.

Successful implementation of such a project is possible in large cities with high traffic of target audience. In cities with a population of 1, 5 million people, where due to the presence of Universities and large concentration of entertainment centers and concert venues, the percentage of the target audience of the project GAGEN BAR AUCTIONS reaches 67% relative to the total population.

The uniqueness of the project

The main advantage of the project is the lack of competition.

Such a project can operate successfully not only starting interesting auctions for regular guests, but also conducting various kinds of thematic events, as the concept of the project involves raznovidnosti: the combination of modern craft bar area for events and cocktail parties.

Also, in the scope of the project GAGEN BAR AUCTIONS integrated software designed specifically for this project, which allows detailed analysis of all aspects of bar work of employees and to maintain records. The major advantage was the availability online, that is a business owner in any convenient moment to look at the revenue bar and the remains of the warehouse.

Monetization sources

The strategy of attracting and retaining the target audience ulcena in the concept is the auctions for participation in which the guest is obliged to repeatedly visit the bar, as soon when you visit the bar it can get kesbeke and hageni that are necessary for participation in the auctions.

Additionally, to attract the target auditee use different marketing tools as viral advertising, targetirovanie advertising and promotion through popular social.network.

Sales strategy and marketing

To attract the target auditee used various marketing tools such as viral advertising, targetirovanie advertising and promotion through popular social.network.

For this project, we independently developed a website with the help of which we can customize any advertising on the Internet and attract an audience on a specially laid out under each of the stock landing that also allows and to track the effectiveness of each running activity.

Project detailed information is available to investors after authorization.

Project detailed information is available to investors after authorization.

Translated by "Yandex.Translator"
Project No. 44287
Created on: 05.12.2018

Russia, Moscow City, Moscow


Project price: 25 000 000

Investments volume: 20 000 000


Stage: Development of existing business


Website: gagen.bar


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Contact details of entrepreneur

Berezhnaya Varvara Vasilevna

Russia, Moscow City, Moscow
Know how, Food services, Entertainment/TV/Media