Project № 37255

The project to develop a network of multi-brand
stores of women's and men's clothing

KOKON, shop of women's and men's clothing
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The project involves the opening of five multi-brand stores of women's and men's clothing in St. Petersburg on the example of an existing store.

70 000 000$

VOLUME OF NECESSARY
INVESTMENTS

51,8%

EXPECTED SALES
PROFITABILITY

form 9 to 24months

PAYBACK
PERIOD

86-213 млн. million$ in year

PROJECTED NET
PROFIT

In 2012, the KOKON store was opened in the SEC "RIO" in St. Petersburg.
Indicators of successful work of the store:

Indicators of successful work

60,000
visits

Indicators of successful work

Sold more than 18 000 items

Indicators of successful work

Over 700 loyalty cards issued

Indicators of successful work

All business processes are streamlined

Indicators of successful work

Registered trademark

Indicators of successful work

There are all opportunities for business expansion

PLANNED SCHEME OF WORK

1

The acquisition of a container of clothes in factories in Italy

2

Delivery of clothes to the warehouse of the company in St. Petersburg

3

Purchaising of clothes in five stores

4

Selling of clothes

5

Sending unsold items to stock (the 6th store of the network), where they are sold at a reduced cost)

6

Sale of clothes that are not stocked by a stock store, weighting on various markets of St. Petersburg and the Leningrad Region

ADVANTAGES OF THIS PROJECT

Closed cycle of work

Experience in this business segment

Excellent selection of assortment

Availability of proven sales techniques

Convenient location of shops

Independence of the advertised brand KOKON from a specific manufacturer and country of production

Possibility of network development in other cities, including franchise development

PROJECT TEAM

Project initiator (general director)

Tikhashin Ivan
Sergeevich

EDUCATION:

- St. Petersburg State University of Architecture and Civil Engineering, engineer;

- North-West Academy of Public Administration, lawyer.

BACKGROUND:

From 2005 to 2013 he worked in the Department of the State Traffic Inspectorate of the Ministry of Internal Affairs for St. Petersburg and the Leningrad region, as a state inspector.

From 2013 to the present, an individual entrepreneur. The main activity is retail.

In 2012, together with Muzychuk EV opened a clothing store "KOKON".

Registered two trademarks.

From 2012 to 2018 he studied and analyzed the clothing market in St. Petersburg.

Taking into account the strengths and weaknesses of competitors, and taking into account the current economic situation, has developed the best option for the implementation of the project.

Executive Director

Maloshyonok Mikhail
Pavlovich

EDUCATION:

- Higher naval school of scuba diving, engineer;

- St. Petersburg Institute of Management, MBA program "Human Resource Management".

BACKGROUND:

Since 1995 he held executive positions:

- LLC "Superwave Group", commercial director. Total number of employees 560. In submission 125 people;

- LLC "TPK SPIN", the general director. Manages 78 people;

- LLC "ROSEL", Director of Sales. Total number of employees 420. Manages 90 people;

- - LLC "Media-Markt-Saturn-TV-Audio-Electro-SPb1", managing the hypermarket. The total number of employees is 50,000. In the submission of 128 people. Area of responsibility: hypermarket area of 8 500 m2.

In 2008, the top hypermarket was the best in the network by revenue and average check.

Participated in the opening of the second hypermarket in St. Petersburg.

Commercial director (designer-stylist)

Muzychuk Elena
Valeryevna

EDUCATION:

Cherkassy State Technological University, manager.

BACKGROUND:

Since 2006, she is an entrepreneur.

In the period from 2006 to 2012, she opened 4 clothing stores.

In 2012, together with Tikhashin IS opened a store "KOKON" and manages it up to current day.

Has experience working with China, Turkey and Italy.