Internet project Nicemir.ru

Project description

Internet-draft mobile app for quick and convenient search of the customers of beauty salons and private masters and beauty salons and private clients to hire jobs.

The bottom line:

Now who wants to get salon services such as haircut must be in active search: browse Internet directories (e.g., Kleos.ru etc.), refers to private masters (krace.ru, for example), or looking the search engines (actually 1 page of Yandex and Google). Spend your time studying price lists, list of services, schedules. Picking the appropriate option – calls and specifies the time to visit, the possibility of providing the required services, the real value. Or walks in beauty "along the way", etc. And, again, know, said, written, etc.

1. At the moment, if necessary, to hairdressing or other beauty services, a potential customer searches in search engines or on specialized sites beauty salons or private masters. Next, in need of hairdressing or nail services, studying the list of services in the selected sites of beauty, price lists, etc. Then ring up or drawn through chat rooms, etc., asking questions about cost, time to record, etc.

2. Many masters need to rent workplaces for reception and service to its customers. They go to beauty salons, call them, looking for suggestions about renting many beauty salons have vacancies — hairdressing, manicure, massage. Now they advertise the letting of jobs at different sites. But in practice it turns out that many salons want but can't pass and want to rent, but do not find jobs, because the need for cosmetic services has a spontaneous character.

3. Because of the spontaneity of beauty treatments, many salons often a situation arises when there are customers, but there are not enough masters. That is, the presence of the master "on the record". For example, corporate events in neighboring organizations or just a sudden influx of people not giving any forecast. Now, administrators of beauty salons or refuse to service such clients and salons are losing revenue, or by searching social. networks and the Internet, call up private masters. However, they do not assure clients that they serve. Clients go to other salons.

Offer:

Website creation and mobile applications with the following mechanism:

1. To search for clients of beauty salons and private masters.

Salons and private masters free register on the site and get a job on a paid subscription on their chosen date. For example, the wizard can always be signed, or in certain days when he has a day off.

Free customer registers and creates a job by filling out a form: need a service, area, time, and cost to, the saloon or private master (exit).

The system generates a task, and get it all signed to receive jobs salons or craftsmen (artists). Performers offer themselves for the job.

A list of accepted task performers appears in the personal Cabinet of the client, and he sees it on the website or through the app. Select any offer. The contractor receives the customer's contact information, contacted him and render service. If the client wants to continue the search, it creates a new job.

2. — To search for jobs rent.

Signed private master creates a job: specialization of the workplace (hairdressing, manicure, massage, etc.), time, location, desired cost.

Signed beauty get the job. Offer their jobs.

The wizard sees proposals through the website or app. Accept any offer. Associated with the salon. If he wants to continue the search, it creates a new job.

— To offer jobs to rent beauty

Signed a beauty salon, offering free jobs, creates a job: specialization of the workplace, the time, place and price.

Signed by special master receive the offer. Choose any workplace, contact the salon.

3. For invitations beauty masters for a single working "on the record".

Signed beauty creates a job, filling out a form: what time, location, salary.

Signed masters get the job and accept it.

Beauty chooses the wizard, and contacted him. Either creates a new job.

In all areas of the job in addition to mobile applications should be the operator on the phone, to service those who do not have smartphones or do not know how to use them.

Market overview and Outlook:

At the moment, only in Moscow there are about 4000 enterprises "industry of beauty": hairdressers, salons, manicure studios, Wellness centers, massage studios and PR i. That is, competition increases. A substantial part of the salons and barbershops closed, not reaching the level of profitability. Therefore, the active invitation to customers, providing jobs in the rental and the invitation of artists to work "on the record" must be very profitable. It will become a real alternative to costly promotional activities, working through the so-called coupons.

Working in Moscow not less than 5000 specialists, "homeworkers", "salon" areas: hairdressers, massage therapists, cosmetologists, masters of manicure. Such a service will attract private masters for easy search of a single operation, leasing jobs, replenish the customer base.

Expenses and income in rubles

action

costs

income*

costs

income

costs

income

1 year

2 years

3 years

the website

150000

100 000

50 000

a mobile app

1 000 000

200 000

200 000

promotion**

1 500 000

1 500 000

1 500 000

internal***

200 000

50 000

50 000

managers to attract salons*****

1 800 000

1 800 000

9 000 000

operators on bodies******

1 800 000

1 800 000

7 200 000

office (rent 50000 per month)

600 000

600 000

1 500 000

office equipment

500 000

1 000 000

paid subscription for Masterov*******

0

2 600 000

9 600 000

paid subscription for salons

0

4 200 000

36 000 000

advertising

0

5 000 000

30 000 000

total

7 550 000

6 050 000

11 700 000

20 000 000

75 600 000

*1 year free for clients

**at the top of search engines, context, VC, FB, SMS, maybe something else

*** internal Tula — internal service control and management tasks, private offices, subscriptions

**** Tula to salons for administrators to receive feedback on assignments renting working places, work record, etc.

*****3 Manager for attraction to 50000 per month each, 15 managers with 3 years of coverage regions

5 operators on the phone at 30,000 per month, 20 operators with 3 years

12 months * 50,000 rubles

*******1000 masters 50 RUB per week, 4000 masters 50 RUB per week with 3 years

500 to 700 rubles per month, 2,000 salons with 3 year 1500 RUB subscription

Investment required: 8, 5 million rubles in the first year

Expected profit at least 9-10 million rubles by the end of 2 years and 50-60 million rubles to the end of the third year.

These figures are approximate and made in a "pessimistic" version. The optimistic exceeds the profit of 3-4 times