Project description
Today, the market of dental services, there is a trend in low quality services. The goal is to create a hospital of the highest level. Clinic with the masters. Doctors that care how they perform their work. With doctors who genuinely care about their customers that after their treatment, meet with his friends in the nature, cottages, barbecue and rest together, becoming friends. But the company should also care about their doctors, as doctors about their customers. To provide them comfortable working conditions, nutrition, encourage them. Doctor of company should be trained by the best experts in the world to share knowledge with colleagues, to teach them and to create a strong friendly team. To build a modern, innovative, international dental Studio. The necessary investment of 1700000 Euros, the breakeven point (payback period) 4-7 years.
After reaching the design capacity is planned.
— Provision of all medical services-International services (medical tourism clients from other European countries, USA, England, Japan, etc.).(Very important to date with the Kors currency )- the Production of medical equipment and materials
Market analytics
Guests of the clinic (patients) are people with age from 1 year to 90лет Whose earnings range from 100,000 thousand RUB it may be joint family income. (Top managers, company Directors, businessmen, accountants, sales agents, etc.) can Also be offered by Bank installment for guests of the clinic. Total /annual/ market volume, After the opening 500 — 1000 people rate of growth, every 6 months, the growth of 150 -500 people Your ambition to capture the market. After 5 years of service will be 5000 people a year
The uniqueness of the project
My goal is to create a hospital of the highest level, which is developing intensively. Clinic with the masters. Doctors that care how they perform their work. With doctors who genuinely cares about his patients, who, after their treatment, meet with their clients on the nature, cottages, barbecue and rest together, becoming friends. The company also cares about their doctors, as doctors about their customers. Provides them with comfort, meals, accommodation, transportation to work, from work, to encourage them. Provides training from the best experts in the world, and doctors to share knowledge with colleagues, to teach them and to create a strong friendly team. Today in the market companies such units, these companies are in demand as external and internal customers. People not only want to be served in these companies, but to work in them.
Sales strategy and marketing
Marketing strategy · 1. The market penetration (market entry and positioning). · 2. Market development (attracting new clients). Marketing tactics · Conduct enhanced advertising campaign in connection with the opening. · Increase market share in connection with the reduction of the volume of services competitors. · To keep the quality of services rendered at the highest level · arrange for stimulation of the personnel. · To conclude contracts with companies for the provision of day to their staff. · To conclude contracts with the insurance companies. · Conduct free seminars for the public · continuing education for Doctors and staff the best specialists in the world.