Fitness club "Azimut"

Project description

The essence of the project: activities fitness club aimed at providing sports services to the population of Gadzhievo and nearby villages, forming part of ZATO Aleksandrovsk. The population is predominantly gadzhiyevo military personnel and their families, the average return for 26 years. The range of services provided by the fitness club include: personal and group workouts in the aerobics room, the program of correction and its exchange support. Fitness bar, massage, infrared sauna. Users of services are women aged 24-28 years, usually with children and married couples. With family income from 50 000 rubles. Staff, found the suppliers of equipment partially purchased equipment. Removed the room for training on a temporary basis. Has an active client base. A high conversion rate of visitor to client/direct user services. The undoubted advantage is: experience in this field for about 10 years. Continuous development of fitness technologies holds the interest in the product. The lack of direct competition, the nearest fitness club is located in the city of Murmansk (~70km from gadzhiyevo). Location in a passage. Low rents and the possibility of transfer of premises in the property. The possibility of putting untapped space for sublease. The need for redevelopment and renovations is the main drawback of this project. The required amount of investment (of borrowed funds): 300000 rubles. The payback period of 11 months.