Investments in operating an Internet store

Project description

Electrical Shop. Start of sales: September 1, 2014. Form of ownership of OOO. Store categories: power Tools, Garden machinery, home appliances, start the car and goods for sports and tourism. Sales regions: All regions of the Russian Federation. Moscow and the Moscow region — 18%, Regions — 82% (promptly delivered through partners of SDC, Boxberry, DPD and so on. aggregators of delivery). Wholesale orders — 5%, Customer — 95%. Rating Amarket — 41 reviews — 4 stars. Inventory turnover is 2 weeks. Achieved by optimizing calculations of goods sold and work with the flow. Site management and sales are using the SRM service. Excellent relationships with suppliers. After the investment will expand the pool of suppliers from 9 to 26. CP.check — 5130 RUB Products on display: 3000 Team: 9 people. Director, Deputy.Director, logistician, Accountant, Marketer, Call center-2 person, Content managers-3 people Planning includes the calculation of the study, 5 scenarios. Plans for the end of the year: to Expand the product category (now 280 product category) — to increase to 540 categories. Put (content items) to 20000. To reach 6 million revolutions per month (850 000 non-surgical margin/month). Depending on the amount of investment attracted investment plan to invest: — SEO, advertising and marketing. — Improvement of the rating of the store. — Improved logistics. — Improvement of modules of website. — Acquisition development and integration of the parser of the price. — Working capital (with those providers who are on prepayment). — Insurance working capital (with those suppliers, who have a short payment delay). — Hiring staff: warehouse staff, permanent programmer, the increase of the staff of the call center, increasing staff content managers, couriers. And warehouse=collection Point private=Office.