Looking for investment in the project of development of the network stores portable lighting (flashlights and related products) from the online store.
The essence of the business: selling a wide range of lanterns through a network of stationary stores and online shop.
Problem: Where to buy flashlight and how to choose?
If we solve these problems, we'll take an excellent position in a growing market.
Our solution: ALL the LANTERNS.COM – the project of creating a network of stationary points and the development of the current Internet store selling the widest range of portable lighting for various purposes and accessories thereto.
Current situation: with 2013. there is an Internet shop, established contracts with suppliers, regular customers ' orders.
Outlook: the market size of 500 000 PCs different lights per year. The average annual demand growth of 5-15% (WordstatYandex). Moderate competition. The mark-up to 700% (the average is 50%). A small amount of marriage.
Investment requirement: 2, 1 million.
The purpose of the investment — shops opening, working capital, marketing.
The payback period (PP): from 12 months.
Internal rate of return (IRR): 989%
The efficiency of investment (ARR): 18, 24
Look ahead: 6.5 years.
1) the Debt option. Rate on the loan — 40% per annum. Loan term — 12 months. Share in the company — 5%. The payback period of 12 months. The estimated income of the investor — 986, 000. out of business C/o 12 months.
2) Equity option. Share in the company — 25%. Payback period — 18 months. The estimated income of the investor — 13 453 000 rubles out of business C/o 36 months.
3) Combined variant. Rate on the loan is 20% per annum. The loan period is 18 months. Share in the company — 10%. The payback period of 12 months. Estimated income investor — 3 187 000 rubles out of business C/o 24 months.
Our customers: gardeners, drivers, security guards, police, firefighters, rescue workers, soldiers, hikers, climbers, divers, fishermen and hunters, cyclists, workers production and transport areas, etc.
Our advantages: multi-channel sales strategy, effective pricing and marketing, impeccable service.
How many lanterns to buy? Only on the Internet looking for various lanterns, more than 100 000 people/month.
The share of Internet sales in total market: 10%.
Our plan to 2018: opening of 13 private and 60 partner points of sales, 130 orders per day in the online store. Target market share of 25%.
We know how to position products and get the most out of the budget.
— dynamic pricing;
— constant monitoring of competitors;
— B2C and B2B;
— multi-channel sales;
— marketing tools;
— seasonally adjusted;
— updating the product matrix;
— management of product residues.
Project price: 11 700 000
Investments volume: 2 100 000
Stage: Development of existing business
Demidov Kirill Anatolevich