Commercial social service

Project description

This feasibility study more than 2 years. Currently, nothing has changed, except that pensioners in Moscow remains one of the few guaranteed effective categories. From 01.01.2016 shall enter into force the new law on social services, which provides for the payment of all noiseisolating services due to the budget and the fulfillment of their commercial organizations that won the tender. Know how to carry out tenders, written to them, etc. Yet you can still have time to negotiate with everyone. Developed advertising strategy, invented many "chips" which, in my opinion, will help in the shortest possible time to achieve the goals. The market is huge, competition is weak. In good faith — and the only way to be -performing work, and competent coverage of the company's activities in the regional media, the company will be guaranteed comprehensive support from the Department of social protection of Moscow city Hall. This is a very good idea. Investors from the region-a unique chance to go to Moscow. In very little time. So whoever will see all outlined below-will receive "the prize for agility"

The establishment of commercial social services.

1.The economic rationale.

Experience previous work-the company was engaged in repair of apartments, and because of smart advertising campaigns, main clients elderly can confidently say that pensioners were a very effective category. Main message — we are not bred and do not deceive people, we offer them services which they are often unable to pay, and most importantly — they know about these services — they would love to do that. People lie motionless a lot of money. Many of them are not able to provide a decent life because of health problems, age, and simply banal fatigue. Im in the strength of the Soviet mentality — and in a head will not come that all that they can't do themselves, can do for them specially trained and selected people. For people have opened the possibility of solving such problems that they don't know how to solve or can't do. People often put the benefits, which they don't even know — for example, the annual trip to a sanatorium at the expense of the budget — but for this it is necessary to go on instances, for which no force, no knowledge, no healthy arrogance. They all earned! Surely there will be cases when the sum of the savings from our customers or received in cash or in kind, will significantly exceed the cost of the work of the specialists of our service.

The main thing is that most of them suffer from loneliness, very often, again from the experience of past work — the man is not so much to buy the service that he needs! For this they ordered the expensive repair of the premises. Amount for the repair, e.g. bathroom turnkey, along with the material, up to 200,000 rubles, and they meekly paid for it. We also offer a much more affordable and necessary daily services.

2.Services.

— cleaning: both the current and the General

— cooking

— washing dishes

— Laundry(dry-in the absence of the washing machine)

— food: as one of the and organic, from farmers and households.

— the provision of medicines (with a 100% guarantee from podwilk and counterfeit products — very important!)

— organization of trips, visits of cultural events, organization of anniversaries

— organization of consultations of highly qualified doctors, dealing with the hospitalization in a good hospital — even state, more suitable for the profile of the disease, but in other areas if necessary

— the solution of legal, housing, household, inheritance and other matters that require the collection of a large number of documents and approvals.

— any other services not contradicting the legislation, which the customer is willing to pay, and our service to perform.

3.The development of client base.

— advertising for certain media in certain areas (building 50-ies-60-ies)

— work with the district. Deprived of owing to the MIA policy, many of their "gray" income, many of them would agree to recommend our service — without doing anything illegal, they will get a certain percentage of prisoners through these contracts.

— work with the staff of state social service — the same percent.

— work with doctors in clinics

Main idea — someone needs to recommend service people to whom he otnositsa with confidence. In the case of advertising on certain media, many people will perceive the service as a state that is very useful! In addition, many relatives of elderly people are happy to pay for the work that they are required — because of family ties to perform, but do not want or can not.

4.Name.

In the title no mention of "commercial". Everything is close to the name of the state bodies, but do not require special permits or approvals.

5.Personnel requirements.

managers are going to contract — citizenship of the Russian Federation, Belarus, NECESSARILY-Slavic appearance, age 20-40 years. Necessarily trained in the above strategies, trained. Sociable, attentive, versatile, erudite, able to listen and support conversation on any topic.

professionals performing work — citizenship of the Russian Federation, the Republic of Belarus, it is desirable Slavic appearance, age 20-60. Polite, neat, efficient.

managers on the phone — trained — is THAT the PERSON CALLED AND LEFT YOUR NUMBER!

Additional requirements for professionals and field managers to: uniform winter warm jacket in spring and fall jacket, summer jacket. A certain colour with two logos and slogans is a small left front chest and large at back. Warm or normal depending on the weather baseball cap with a logo. For professionals advanced — apron with logo and slogan. All have a picture ID, tokens. For interns — a temporary certificate of service with photo.

6.Equipment.

office: four computers, MFPs, 6-7 phone with direct Moscow numbers.

field managers: tote bag, tablet computer, portable printer, diary with logo, a set of pens with logo. Set forms of documentation: contracts, list of works, certificate of completion, BSO for cash.

— experts bags with the logos of service and world-famous manufacturer of household products. Set of household chemicals for cleaning of any surfaces and areas in compact packaging, tools, brushes, sponges, cloths — modern, apron, gloves.

7.Profitability.

To work performed by full time employees — 50%

Field Manager of them gets 10%, the Manager on the phone-5% if the order came from outside — led (local, doctors etc) — 10%. There may be changes depending on turnover.

For work performed by the invited experts — 30% of their value

Exit the Manager and the Manager on the phone — 5%. There is also the possible changes depending on turnover.

8.Costs

Office of approximately 50 m2 consisting of two rooms. From the calculation of four — original — jobs in the office, five people in the field, ten employees, advertising costs — 250.000 roubles at the initial stage optimally and the necessary printing and print production costs at the initial stage -550.000 — 750.000 roubles.

9.Payback.

The experience of previous work know that on ten thousand units of the placed advertising, given its placement in certain areas — had 20-25 calls, of which 8-10 were signed contracts for the repair of apartments the average amount of 35,000 rubles. In this case, expect 40-50 calls which will subscribe 12-15 contracts average amount of 6.000-8.000 rubles. The proposed advertising budget includes advertising on the 100,000 media. This is the minimum expectation. Thus, full payback period is 3-5 months.

10.Training

managers on the phone — telemarketing courses, NLP.

field managers — sales courses, NLP

— specialists training in the use of household chemicals — in cooperation with the world famous manufacturer.