Real English online English language training

Project description

Resource for online English language learning. Audio and video content based on the method of author of many popular books on the English language Natalia Tchernichovsky (publishing house Eksmo). From 2011 to 2015, sold over 160,000 copies.

The current version of the website here englishreal.ru

The business model of the project freemium.

Objective: content project, traffic generation, selling content, integration with foreign suppliers, the use of technology convert voice into text.

Monetization:

1. Access content subscription

2. The sale of content (downloading audio and video courses, apps and games for smartphones)

3. Preparation for international exams in English, interview preparation, resume preparation, translation services, teaching

Quality content Real English – a distinctive feature and main advantage over the existing in the Russian market of competitors who mainly offer pirated content, compiled from various sources, in violation of the methodology of English language teaching, making it impossible to compete with foreign suppliers.

Data from players:

In 2013 global market volume of online learning was about 1, 8 billion.

By 2018, the market volume will amount to 3, 1 billion dollars.

In 2014, the market size of online education in Russia amounted to 400 million rubles. 78% of students for online courses to learn English.