Organization of vertically integrated production of deep processing of wood

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Project description

Organization of vertically integrated production of deep processing of wood "from tree to finished product". This production is planned as a non-waste, receiving waste from biofuel (fuel pellets/briquettes).

Additional information

This project is supported by the authorities, both on the ground (administracia district) and regional level (Ministry of economic development of Perm Krai).

Market analytics

Competitive advantages of the project realization: 1. The presence of unclaimed and renewable forest resources. 2. The presence of waterways (Kama river). 3. The presence of "free" (not claimed) and industrial complexes. 4. The availability of cheap labor. 5. The presence of a network of educational institutions for training. 6. The availability of natural gas. 7. The availability of free capacities of electric energy. 8. The presence of large amounts of waste wood and the absence of a programme of disposal (recycling). The capacity of the market of the Perm region according to the administration of KPO in 2013. within the County it was harvested 1, 9 million m3 of timber, which accounted for 57% of the required annual amount of 3, 3 million m3. In 2014. harvested 61 % of the required annual amount. Thus, the market area filled to only 60% and there are substantial grounds for believing that the emerging dynamics of growth of consumption of timber will continue. For example, in the YUS area of KPO and only preferential categories of citizens the need for individual housing as at 01.01.2015 made 17691 m2, which, given the vast wooden house to the needs of the timber volume from 8,000 m3 to 12,000 m3. In addition, given the close proximity of the YUS area to the district center, where the bulk of the urban population of the district, it can be assumed that the need for a country wooden house construction is commensurate цифру1. Other regions (Kirov oblast and Udmurt Republic): reliable estimates of market capacity in these regions, but it is possible to expect the appearance on the market supplier of high quality timber with a wide range of interchangeable its products will be in demand. Today we know that the total housing in the direction of individual housing construction in the Kirov region in 2014. amounted to 249 thousand square meters, or 182% compared to last year.2 In order to increase purchasing power in the housing market, authorities in Kirov region have received considerable attention residential mortgages. In 2012 credit institutions issued 7, 5 thousand mortgage loans worth 7 2 billion rubles, which is almost 2 times more than 2011 years. And in 2014. mortgage lending has increased two times in comparison with 2013. A similar pattern is observed in the Republic of Udmurtia. In 2013 the Republic of Udmurtia introduced a 533, 1 thousand square meters of housing, 3, 3% more than in 2012. Over the past five years the average annual growth of volumes of housing construction in the Republic was at the level of 2%. According UDMURTSKAJa, 55% of the rural population of Udmurtia still prefer a detached house and a quarter of them are wooden. 40% of households have the number of rooms is significantly less than the number of sleeps, therefore, in need of better housing conditions.3 Thus, properly formed marketing policy, OOO "INCOM-PERM" will allow to expand its influence beyond the local market and to provide for the future additional markets, including by increasing the range of products.

The uniqueness of the project

The project is unique in its vertical integration and social significance.

Monetization sources

Main consumers: 1. Private construction cluster. 2. Wholesale and retail consumers of building materials and fuel pellets (incl. municipal enterprises of the district and administration). 3. Wholesale buyers focused on further exports. 4. Individuals. Channels of monetization: · Direct sales — selling to the consumer directly at the place of production, on condition of shipment of products or delivery to the place specified by the buyer. It is possible to implement the entire range of manufactured products, however, require additional expenses on the organization and content of service delivery and clearance. · Sales through intermediaries – in fact, for this type of sales there are two main areas — sales to construction companies and sales medium and/or large wholesale firms. · Transfer of own products in installation — this type of implementation resonates with the preceding paragraph and involves the development of a private construction cluster. Moreover, the products are transferred to the Assembly and is implemented as a finished product — a house.

Sales strategy and marketing

· In the first stage of organization of production, when not installed and not commissioned all the production lines and will be possible to produce only timber and Board low and medium quality, you must follow undifferentiated marketing and to offer products brand to all potential customers. ·After launching the full cycle of production is necessary to capture the maximum market volume (40-60%), which is necessary to adhere to the principle of aggressive marketing to sell products of higher quality at the same price that the competition in 3-6 months. · In the future need to gradually shift to the scheme concentrated marketing, highlighting the 4 main market segment: construction production and sales of sawn timber in the form of finished buildings "turnkey". — Consumers of building materials (building organizations, etc.). — Wholesale buyers focused on further exports. Individuals.

Project detailed information is available to investors after authorization.

Project detailed information is available to investors after authorization.

Translated by "Yandex.Translator"
Project No. 34048
Created on: 25.07.2018

Russia, Perm Krai, Perm


Project price: 66 912 000

Investments volume: 66 000 000


Stage: Business for sale


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Contact details of entrepreneur

Zhuykov Dmitriy Aleksandrovich

Russia, Perm Krai, Perm
Construction, Bioresources, Woodworking