Development of cottage settlement Slavyanka

Project description

Investments are needed to implement the project of construction company specializing in the construction of timber houses in the village of Khomutovo.
The project initiator is Pupyrev Maria S.., in the period July 2015 to October 2015 which is the marketing company "White house", in the period 2012 – 2015 g. g. involved in the analysis of efficiency of activity of several companies, SME, graduate, MIEL yoke of the specialty "Commerce on foreign market of goods and services", master of marketing (bsuel).
The object of a sentence is limited liability company "Maroussi" (OOO "Maroussi").
Mission:
Providing quality individual housing for young families to conservation and enhancement of family traditions.
The activities of the company will be in 2 areas: manufacture and sale of finished housing and construction under the order.
At the moment, a preliminary contract with LLC "M-Snab" LTD "Roofing service", LLC "Baikal home", LLC "Irkutsk land company" for the supply of building materials and lumber with fixing prices until December 2016, negotiations with various suppliers, developed a draft joint promotion and provision of land for construction in the cottage village "Slavyanka".
Also formed the main staff (office staff, foreman), i.e. the core team of the company "White house", which dissolved the state in connection with the closing. There is a preliminary agreement with 4 teams.
The average land area -12 acres, as this area enjoys stable demand due to the desire of consumers to conduct private farming.
Taking into account the climatic conditions, building the cottage settlement "Slavyanka" will begin in April 2016, the average construction period of the house -1, 5 month (including finishing). Check the house begins after the construction of the "box" and lasts 20 days. Accordingly, the period from pouring the Foundation to the receipt of documents is 2 months.
Sales will begin in June. Monthly plans the implementation of the 4 houses. In 2018 and subsequent increase in sales.
Due to the fact that the population of C. saddle and the nearest settlements over the past 5 years increased by 51% (from 11 thousand to 17 thousand people) and growing, T. K. S. saddle is the most secured in the number of infrastructure facilities compared to similar settlements of the Irkutsk region, it can be concluded that the planned volume of sales is a real project.
To ensure a stable demand for facilities is planned to meet the conditions for the possibility of acquiring houses under various programs of support of the population: military mortgage, mortgage, relocation of the relocated settlements. The main condition for most programs, the right of ownership of the asset owned by an entity.
For the implementation of the project requires 15098 thousand rubles, which is planned to attract in the first five months of the project.
Return 2000 thousand rubles and payment of the first interest for the use of this resource is planned for January 2017. Because in 2017 it is planned to increase total sales, in July 2017, it is possible to return only 4000 thousand RUB Full repayment is planned for the end of 2017. There is therefore a need to develop an individual schedule of investment return.
Because the project has high risks due to the current economic situation, to reduce the risk of the investor of payment of 4 %. Rate of -16% per annum. ("vacation credit" for 2016-2018 g) rate of 25% per annum return and principal — January 2019)
To reduce the degree of impact for each risk the following activities are envisaged:
— reached preliminary agreements with the main suppliers of fixing the price level until December 2016;
— experience a foreman in the construction of wooden houses – 12 years;
— quality performance of work teams is evaluated while working in "White house". The teams selected for the project, approved by the superintendent;
in every month of project implementation, starting in may 2016, reserves will be 4 home and 4 ready "box", the implementation of which in the event of insolvency of the company allows to recover the main debt investor.
The net present value of project 20896 thousand RUB over the 5 years of implementation of the project dynamic payback period of the project (including indexing) — 3, 65 years, profitability index – 137, 94%.
Based on the foregoing we can conclude about the economic viability of the project.

Additional information


Market analytics

The real estate market, i.e. services, offered by LLC "Maroussi" is on the stage of maturity. The competition is not peaked, but the consumer has a choice as to location, materials and price. According to calculations of the initiator of the project, the demand for these types of services in the Irkutsk region will remain, at least at the same level for another 5-10 years.The trend of excess demand over supply can be seen now, as in most suburban settlements, an increase in the number of inhabitants as according to official statistics, and the number of completed projects. So, in the Chomutov MO in 2015 was sold about 900 homes.

The uniqueness of the project

A unique feature of the project is the absolute legal purity of transactions. In this case, ownership of the house and land originally issued for legal. the person that allows to realize objects through a variety of programs of state support, such as military mortgage, housing certificates, the mortgage with state support.

Sales strategy and marketing

Advertising strategy, LLC " Maroussi ". Goal: to increase the market share of firms by increasing sales to the target group of the company.Qualitative characteristics of the consumer. The main customer segment of the company is young families with average and slightly above average income levels. The motive of purchasing wooden houses: lower price per sq. m. compared with the flat, land availability, status.The motto of the advertising — "the family Home"Creative strategy. The quality of the product need to be supported by quality advertising promotional items must vary in brightness, affordability, capacity, and concise presentation of information. Print advertising (directories) should be placed on thick paper of high quality with a glossy surface. The process of creating commercials should be undertaken with the assistance or direct participation of experts in sphere of advertising technologies.The strategy of advertising.1. The main means of dissemination, based on the selected projection of the advertising strategy, represent the following: television, radio, outdoor advertising.2. Tools: social network, Yandex. direct, site.The main tools to implement projective strategy of advertising. The Internet — implementation of rational strategies рекламы5. Allocation of advertising budget.In 2016 it is planned to allocate 1120 thousand rubles (it is advisable to use a combination of methods of cost planning and compliance goals and objectives).

Project detailed information is available to investors after authorization.

Project detailed information is available to investors after authorization.

Translated by "Yandex.Translator"
Project No. 34069
Created on: 25.07.2018

Russia, Irkutsk oblast, Irkutsk


Project price: 15 098 000

Investments volume: 15 098 000


Stage: Business for sale


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Contact details of entrepreneur

Pupyireva Mariya Sergeevna

Russia, Irkutsk oblast, Irkutsk
Construction, Services