Children's puppet television theater club "Fairy forest"

Project description

Children's puppet television theater club "Fairy forest" is a team of professionals who created over many years a children's puppet TV show "Shishkin Les". The project is unique in that it is not just a puppet theater is an invitation to children in fact a visit to their favorite television characters. Doll unique, such quality dolls no one in the puppet theater of Moscow. In the performances of the involved actors of the leading theatres in Moscow (Ramtha, Teatr Kukol im. S. V. Obraztsova) and professional musicians from a leading orchestra in the country (the Grand Philharmonic orchestra under the baton of Vladimir Spivakov). In puppet shows theater club "Fairy forest" uses the latest modern technologies (3D images, projection equipment, unusual for the classic television puppet techniques), which is a competitive advantage of this project. The main consumers are children aged 3 to 10 years and their parents. The TV show "Shishkin Les" out and it has today on TV "my Joy", "Savior", "Union". In connection with the specific thematic focus of these channels, this TV show is only known to a limited circle of viewers. However, and this is proven during the first trial of an advertising campaign, the TV audience of the TV show "Shishkin Les" happy to go to presentation theatre club. In addition to the sale of tickets to performances in the theater room club organizes guest performances, children's parties, concerts and festivals, as well as retail trade with toys, books, CDs with media products and other related products. Fully loaded and well-constructed marketing strategy, the profitability of the project is 300%. from the maintenance costs of the theater, the organization of ideas, development of new plays and shows, creating a television production and advertising costs and promotion. In the future planned expansion of the characters, creating their own characters, the creation on their basis of new children's television project and its progress with the aim of creating a strong brand is able to find its niche in the licensing market, which opens up quite different possibilities and levels of profitability. Initial private investments of authors and co-founders of the project had to create a database: to pay the rent for 3 months (2 months + security Deposit), to prepare the premises meets all fire safety requirements and sanitary-epidemiological requirements to purchase and install the music, lighting and projection equipment necessary for the operation theatre, to all license permits and rent of dolls from company-owner to prepare and 2 full interactive puppet presentation (scripting, staging, scenery design and costumes for dolls, preparing the musical accompaniment, props acquisition, etc.) the first advertising company (printing and distribution of leaflets, printing and placement of billboards, advertising on transport, advertising on TV). However, these funds are insufficient to complete the work of the theatre. The need to more actively promote products to the media, to create new shows, release TV products, to Refine, optimize and promote the website of the theater club, to organize a kids ' club, both virtual and the real in theatre. In this case, you can count on the designed level of profitability and the development of a business project to achieve the greatest results in the long term.