Online store TOPBRANDS.RU

Project description

TOPBRANDS – the market leader in online trading of clothing and accessories of Premium class in Russia.

The company was established in 2010, 2013 included in the ranking of the most successful Internet companies, according to “Kommersant”.

TOPBRANDS is the collection of 600 designers, including the legendary global brands and young Russian brand.

Monthly TOPBRANDS attracts more than 500,000 buyers from Russia and CIS countries.

A team of 120 professionals: call center, buyers, stylists, photographers, designers, programmers, financiers, marketers, logistics specialists, couriers.

The company's goal: within 3 years to occupy 10% market share of online trading in the Premium segment (to become a "Russian Net-a-Porter").

The tools for achieving the goal: the expansion of trade offers while maintaining a highly selective approach to the selection of the proposed brands and models, a combination of direct purchases and Commission trade schemes, advanced methods of sales (Internet + mobile Internet + social media), competent marketing.

Our competitive advantages:

the largest average check in Russian e-Commerce market of clothing that allows you to achieve excellent financial results in contrast to the segment of the mass market;

— a significant base of loyal customers (25,000 people) who appreciate TOPBRANDS for the range, capabilities and service customer lifecycle is more than 6 years;

— excellent rates of turnover of inventory;

— opportunity to increase turnover without additional funding through the Commission trading scheme;

— a team of professionals with years of experience in the fashion business and e-commerce.