Online media ( PayWall )

Project description

Today, information-analytical portal webnewsmarket.com successfully operating for over 5 years. The main revenue sources are the placement of media advertising and services, so-called promotional content, commercial surveys and press releases from companies.

This project has developed a group in the social. networks ( Twitter, Facebook, Vkontakte, LinkedIn ) the total number of active subscribers ( readers) more than 200 000 people, which allows to convey news and other information to its readers and to additionally provide advertising space to customers

Average monthly profit from advertising and other formats is 250-300 thousand rubles. Major ongoing major advertisers, it is the Bank Tinkoff, but "Vincent", the Russian dealer of the company Hwa, IMC, Moscow, the company "1C-Bitrix" and several medium-sized advertisers, the average monthly check which is not more than 10 thousand rubles.

We work with dozens of agents to attract advertising on a contractual basis, which we pay 40% of the amount involved in the advertiser. For 2016-2017, we plan to hold the volume of advertising, with a trend of a small increase only in order to maintain the investment attractiveness and possibility for stable payments.

With the introduction of the format PayWall and growth potential paid subscribers, we will reduce advertising space, which undoubtedly will increase the attractiveness of an information resource. However, to obtain greater profits, improving quality of services requires additional funding in the amount of 8 million rubles. This amount will be used in the subsequent 9 months after receipt of the investment.

Assuming the use of investment we most want to abandon advertising in favor of paid content on a subscription format, as PayWall, which guarantees the stability of the monthly payment made by the website visitors.

In Russia, the system PayWall takes its first steps, and on the conclusion of major analysts of the market of information media to achieve its "average" values to the end of 2017, which means that every fifth of the information ( news resource will provide paid services to receiving content.

Today, such media as vedomosti.ru ( 769 rubles/month), slon.ru ( 299 rubles/month) Dodge ( 480 rubles/month), expert.ru(220 rubles/month) and dozens of other people actively using the full or partial PayWall and such "monsters" as RBC, the businessman, lentago

Quality, interesting and relevant information costs money, and it not a whim of the owners of the online media, as the essence of progress in the provision of information, otherwise A. Vinokurov for anything and never would invest 75 million rubles, buying in 2009, then little known and not promoted slon.ru

Model of PayWall has a positive tendency to the rapid development in the field of mass media.

What will your investments?

We're going to do a full upgrade of the website, both external and structural, introducing new mechanisms to increase the volume and quality of information services. To create a mobile version of the website, adaptable for all popular formats gadgets. We also abandon some sections of the site in favor of increasing content in Economics, Finance, business.

In addition, your money will go to pay reporters and analysts, who will write daily and up to date news, high quality and thoughtful content, enthralling the reader and stimulating to buy it to read fully.

Your investment will help significantly increase media citation of the resource and its informational significance in a series of similar, and most importantly, to create effective tools to attract potential subscribers, most of which, in a short time will move to paid services.

In particular ( after a full upgrade of the resource ), the profit will be formed by the following items of income:

1) Paid subscription to analytical materials and publications ( partial Paywall )

2) the Placement of media advertising from large companies

3) commercial publications ( reviews, press releases, special projects and surveys from companies)

4) Income from the placement of contextual advertising AdSense and Yandex direct

5) Partial sale traffic news teaser network

All additional information on request