Elena Shipilova

showing at Fashion Week in Moscow Oct 2016

Showing at Fashion Week in Moscow March 2016

A brief SWOT-analysis

Brand women's clothing ElenaShipilova(January 2016)

Strengths (Advantages)

ü

Highly professional staff in the production departments of the business (design, design, pilot plant, technology)

ü

The exhaust cycle sketch-technology-choice of fabric-design-accommodation for factories. Established contacts with European suppliers of fabrics and accessories.

ü

Family is the main artist is the beneficiary. The brand does not compile, all based on their own unique designs. Virtually no repeats from season to season. All this attracts and retains loyal customers

ü

The highest quality materials. Great fit of the clothing on the figures of Russian women

Weaknesses (Disadvantages)

ü

The Company happen seasonal cash ruptures, which lead to the delay of the collection to the beginning of the season and lost income

ü

Insufficient brand awareness: small marketing budget, PR weak

ü

The lack of an integrated business management system (1C already unable to cope)

ü

Indirect payment schemes and delivery of materials from Europe (through intermediaries)

ü

Incomplete assortment for retail network. It is necessary to expand the group: crochet knit, winter coats, accessories, perfumes (perfume), gift-gift group.

Opportunities (Opportunities)

ü

The withdrawal of the Russian market of a significant number of European brands, which competed brand ElenaShipilova. As a result, the Russian market has significantly increased the demand for Russian designers.

ü

Industrial Company's production offer good prospects multiple business expansion

ü

A significant reduction in rental rates in shopping centers and other sales channels

ü

The inclusion of light industry a priority for Russia directions of economic development in 2016 of the State program of import substitution

ü

In 2016, growth is projected in oil prices that will lead to the strengthening of the ruble, reducing the costs of materials and reduction of production costs

Threats (Threats)

ü

Decreased the share of borrowings in working capital after the lending banks demanded firm pledge

ü

There is a threat of growth of the Euro and, accordingly, the cost of materials. Should the hedging of currency risks

ü

After the crisis, foreign brands, curtailed business today in the Russian market, you can come back and start competing for B2C and B2B clients