Analytical sports centre and development

Current marketing situation Our organization is able to occupy one of leading places in Russia and CIS countries, along with Kazakhstan companies of this plan Fuckbet.ru and Brobets in mind our advertising campaign, which practically does not have competitors among Russian companies to highlight only the company of Sergey Gromov. The activity is poorly developed throughout the world, and due to the fact that we are not limited by territorial borders, we can legally operate around the world. Our competitors often use only the Internet advertising, we decided to go further and to hold an advertising campaign in print publications (Newspapers, magazines) develop flyers and ads to attract people from the street, and we are one of the few who are officially working, and have a separate office, our competitors, those privilege few who are present. We conducted a detailed analysis of this segment of the market, and revealed that among the hundreds of organizations, only one survives and promotes its services, so the market is now no more than 10 successful projects with a similar theme (in the framework of the Russian Federation and abroad). The main reason why a large number of organizations starting their activity, the survive unit is the lack of funding. Such startups are limited to only social networks and promote their services only via this method, without any advertising campaign. Our task is to undertake a global advertising strategy and to attract maximum number of customers, for this we will work on the quality of our services and flexible pricing policies to attract customers to our competitors.

To survive in the competition, you need to offer for buyers of the service, which will differ from services offered by our competitors. For this we will do: 1. Our organization is based on qualitative predictions, which few of our competitors, even among the leading organizations of this plan. 2. Our prices correspond to quality, and we will reduce prices, making them cheaper than our competitors 3. Our organization will conduct various promotions, contests and giveaways for our customers, for example, we are regular customers, going once a week to throw gift Express, or hold contests where our customers can get good quality prizes, and most importantly guaranteed 4. We will develop your corporate identity, we will differ from most of our competitors, which will increase our recognition and independence. 5. The main difference from most competitors, we will open the sales office. Among all organizations, only one has an office, chempionbet.com. We will carry out activities in a legal way, that is, the receipt of the documents to carry out business activities. 6. In the same way we do the main emphasis on advertising strategy, increasing the level of competition among all organizations. 7. We plan not to stay in place and promote our service in specific region, our objective is to go beyond, to cover the entire territory of the Russian Federation and abroad, later have the opportunity to enter the Western European market.

In view of the fact that we are not limited by territorial borders, we can offer our product (service) in any country of the world, but in the first phase we plan to identify two zones: the Russian Federation and the CIS Countries (Kazakhstan, Belarus, Moldova, Ukraine, Uzbekistan, Azerbaijan, Armenia, Georgia, Tajikistan, Kyrgyzstan, Mongolia, Latvia, Lithuania, Estonia, Finland, and others). In the market of Betting shops more than 1000, the set of customers is more than 20 million chelovecheskimi consumers of goods and services of sports analytical center Business line, there will be people playing in the bookmakers, with low and average incomes, sports fans, people who want to increase their income.

Advertising strategy an advertising campaign is necessary at the opening of the new Center. It will consist of the following activities: 1. Social network VK, Twitter, Instagram, Facebook., Mysapce where we need to use tools for attracting customers, advertising in the social. networks, updates, pages, the latest news 2. Own website: gidbet.ru – which connect the various ways of Internet advertising (contextual, SEO promotion, placement in different directories) 3. Advertising in media: Newspapers, журналы4. Brochures, business cards, ads