Project description
The implementation of the investment project aimed at creating a modern production of import-substituting products type pile with Larssen locks.
The introduction of new technologies and modern equipment will allow to comprehensively and effectively organize the production and processing of products.
The increase in the share of products in the domestic market of the region and the country as a whole, as well as the substitution of imported and imported goods to produce high quality products.
The project contributes to the development of the construction complex as a whole; the creation of new jobs for the population; increase the tax base of the territory that will eventually become a significant contribution to the task of raising the standard of living of the population.
The project will have a significant impact on the overall investment climate and investment attractiveness of the territory as a whole and will promote the development of related industries.
Marketing research of the market. The annual market volume of the pile of the Russian Federation by results of the analysis of customs statistics and data of cargo transportation of JSC "RZD" is about 138 000 tonnes, with the share of imports of 60 000 tons per year. At the end of the project, the share of manufactured pile on the Russian market will be 13 % (18,000 tons), which ultimately will reduce the share of imports by 28-32%. Market worked on the basis of the real needs of the customers in the form of official written information on needs.
The total project budget is 208 million, including the share of co-financing by the Investor – 93 million rubles or 44, 7% of the budget of the project.
The project envisages the creation of hydraulic lines, CNC for cold extrusion and rolled special construction valves type pile with Larssen locks.
Pile with Larssen locks, planned for production (import substitution):
— Light bent on the other 5264-020-65422755-2014, ГОСТ53629-2009, ГОСТ1497-84
— Heavy special ГОСТ53629-2009 using interlocks JSC "Severstal". Pile with a locking connection of JSC "Severstal", greatly exceeds the existing analogues of the piles to resist the bursting force.
Market analytics
The annual market volume of the pile of the Russian Federation by results of the analysis of customs statistics and data of cargo transportation of JSC "RZD" is about 138 000 tonnes, with the share of imports of 60 000 tons per year: No. country 2013 2014 2015 5 Germany 1 205 9 182 8 125 2 Luxembourg 7 9 135 614 15609 3 Korea 2 083 1 297 1 544 4 China 2 133 121 294 5 Poland 1 176 750 1 290 6 USA 0 0 0 7 Ukraine 10580 11022 10463 8 Czech Republic 7 976 888 19575 9 Japan 2 599 942 4 915 2 10 France 0 11 0 0 Azerbaijan 0 0 54 TOTAL 59 896 30887 45789
The uniqueness of the project
The growing volume of construction and works to protect the coastline, burdened by complex Geology, the requirement to minimize financial costs while maintaining an acceptable level of reliability, such as rising transportation costs, expenses on labour payment, etc., contributes to annual increase of sheet pile products.The project is unique in the manufacture of special modular hydraulic press with CNC with automatic feed of the workpiece, a force of 18,000 kN and a bending length 12200 mm for flexible ducts piles. The use of this equipment in line for cold extrusion and rolled reinforcing bars will allow the company to take a decent niche in the market of construction of rebar in Russia — 13% and to reduce the share of imports in the 28-32%.
Sales strategy and marketing
The policy of distribution. Distribution channels 1) Direct sale 2) Long-term contract 3) Export posrednikam and promotion To promote the products on the market is expected to develop sufficiently long advertising campaign to develop advertising strategy and consistently stick to it throughout the project period. The main goals and objectives pursued with the implementation of advertising campaigns: — Positioning of the company "SP "Donpressmash" as one of the leading enterprises in the Rostov region (if the project will be carried out on the basis of JSC "JV "Donpressmash"). — Branding (creating a positive image of the company "SP "Donpressmash"). The objectives of the advertising campaign: 1.Informing the target audience about the location and range of products. 2.Informing the target audience about the attractive price policy of the enterprise. 3.Attracting loyal customers and business partners. Implemented projects on promotion and advertising activities of JSC "Joint venture Donpressmash" in the table. Number action City Year /month Expo model Comments Status 1 Metalworking exhibition 2010 Expo Center Moscow 2010/may the presentation of the latest press brake with CNC force 110 tons. and lengths of 3100 mm. After the presentation of the exhibition copy was implemented at the Moscow state technical University "STANKIN" international mechanical engineering 2 /Stankoinstrument Rostov –on-don 2010/ September Presentation stand Regional 3 2011 metal Expo Moscow 2011/may presentation of the four axis press models STS80/2550 and the presentation of the budget model for a small business model 63/2050 On a result of the exhibition received the 2nd degree diploma for innovations in the Russian international machine tool, Metalworking 4, 2012 Expo Centre Moscow 2012/may Presentation press brake model STS600/6200 performance TANDEM. For the first time in the history of the machine tool industry created such a unique press: At the end of the exhibition was contracted to manufacture and supply the press model STS800/6200 This project was successfully implemented in may 2013. on the site of JSC "SEVERSTAL" international 5 international engineering fair "Eyeswe" Bruno Czech Republic 2012/ September a presentation of the four axis press models STS110/2550 with 3D programming and visualization of the Exhibition was held with the support of the Ministry of industry and trade. Stand Donpressmash called for the Prime Minister of the Czech Republic and President of the Exhibition copy was successfully implemented in Germany. International 6 Mahex-2013 Novosibirsk 2013/March presentation of the model STS110/3100 Largest exhibition of Siberia. The equipment after the exhibition is realized in Krasnoyarsk international 7 Metalworking 2013 Expo Centre, Moscow 2013/may presentation of the model STS110/3100 c pneumatic tool change and electro-mechanical support sheet. (optional – support of the bending process) Equipment sold after the exhibition in Podolsk, Moscow region 8 international mechanical engineering /Stankoinstrument Rostov –on-don 2013/ Sep Press model STS80/3100 Signed a contract for the supply of this press, 2013. Regional 9 UralMetalExpo-2013. Ekaterinburg 2013/ September-October Press model STS80/3100 10 Regional machine tool industry 2013 Crocus Expo Moscow 2013/ October Presentation to the press jointly with MGTU STANKIN model STS110/7200 newest super high speed press model STS85/2550 Implementation at a defense plant, Tula 11 TECHNOFORUM international Expo Centre Moscow 2013/ October Presentation booth Meeting with defense enterprises of Russia Closed/specialized 12 BlechExpo2013 Stuttgart Germany 2013/ November Presentation press brake model 110/3100 Presentation of the plant on the German/European market international 7Металлообработка 2014 Expo ЦентрМосква2014/mypresentation model STS110/2550 c pneumatic tool change and electro-mechanical support sheet. (optional – support of the bending process) Equipment after the exhibition is implemented in rainbow, Moscow region Международная7Металлообработка 2015 Expo ЦентрМосква2015/unpresentable model STSV50/2050 c pneumatic tool change and electro-mechanical support sheet. Hydraulic guillotine shears STS G6/3100Оборудование sold after the exhibition in Moscow Международная7Металлообработка 2016 Expo ЦентрМосква2016/unpresentable model STS110/3100 Equipment after the exhibition is realized in Volgogradregiongaz At all exhibitions the company puts presentation equipment with the latest implementations and development. In the period of the exhibition: — on the stand work with the technical consultants and the management team are scheduled to hold talks — live contact with potential clients — distribution of promotional and souvenir products — processing and analysis of competitors — market research — work with suppliers/visiting exhibitions, MetalExpo – annually. Articles/advertising in specialized publications: the Quarterly publication in a specialized journal RHYTHM (Repair Technology Modernization) is distributed in almost all specialized exhibitions in Russia. The magazine dedicated to 75 years. In Rostov region. (anniversary edition) online support: Self promotion For query "CNC press Brake" Yandex – Donpressmash – 1 page. Google 2 page. Mail - 5 page. Rambler – 1 page. Video source: Annual television interviews (TV Channel Russia, South region) Live YouTube channel – videos on the work of the plant equipment, and presentation videos. With regard to the promotion of new products, the financial plan includes the monthly cost progress in staffing is intended to introduce two sales managers of the pile. Costs to promote of the pile, RUB/month. Sending letters and promotional leaflets 37 500 IP telephony 15 120 Participation in exhibitions 66 667 Other costs 15 000 total: 134 287
en
