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The aim of the project is the development, production and sale of clothing collections pret-a-port under the Italian brand.
Consumers — active business women.
Collection designed for girls ' and women's sizes 42-54 in age from 30 to 55 years.
Model collections meet the requirements of the premium segment of the market:
high quality fabric, finish, special attention to tailoring and fit.
Market – Europe, America, Russia and Asia.
Strategic factor – the "Made in Italy".
Create collections in Italy is dictated by the very high requirements of consumers. Italian craftsmen can ensure that the clothes these requirements. Also, the development of collections in Italy has the most important advantage is an exclusive showcase for the development of brand recognition.
The evaluation of the Italian consulting Agency and modeling Studio, working in the fashion industry 25 years and over the years collaborated and continues to collaborate with Krizia, Capucci, MaxMara, Armani, Dolce & Gabbana, our collections are commercially successful, as a key feature of the collections is a rare and highly prized combination of sophisticated materials, the complexity of the models and ability to wear clothes on a daily basis.
Place of project implementation:
European countries, USA, then Russia, the countries of Asia.
A new brand, a new designer from Russia, a direct hit on the materials, cut, able to wear clothes on a daily basis.
— creating a consistent quality image, the essence of which lay the state ("total look", i.e. clothing, shoes, accessories);
— the collections are based on the need of our customers – to create a sound holistic closet;
— create a vivid image for each day, which are allowed to live their individuality to the fullest and makes this closet is convenient for daily use
Selling through a network of boutiques for clothes of premium class.
Are fashion weeks in Paris, Milan and London on which contracts for delivery of collections. The overall delivery is carried out in the period from September to October.
International project
Project price: 100 000 000
Investments volume: 100 000 000
Stage: Business for sale
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Komogortsev Aleksandr
