"Dodo Pizza" is an international pizza chain founded in 2011 in Syktyvkar. Strengths are: highly developed information system, which works in the browser and helps effectively manage all aspects of a business unique recipe of pizza, the quality control. On 01 September 2016, the network has 119 pizzerias, among them 9 pizzerias abroad (Romania, Kazakhstan, China, USA, Lithuania, Estonia, Uzbekistan)
Company website
Market analytics
Cheboksary is a compact city with clearly marked division into 3 areas, therefore, for our further development I want in the next 18 months to build the 3 pizzerias in the city, one in each district. Of public catering networks are present: McDonalds (3 restaurants with a total monthly revenue of ~ 20-23 million), Burger King (2 restaurants in shopping malls with a combined revenue of ~ 6-8 million), Like Pizza and about 20 pizzerias in the local scale.
Since I worked 1-2 shifts a month a shift Manager in pizza Novocheboksarsk and have the ability to communicate directly with guests in 6 months, I came to these conclusions:
in Cheboksary there is not a single pizza place with WOW service and product as the Dodo,
local service delivery is not “worried” for customers, delivery time is on average 60-90 minutes is considered normal
— people are willing to pay the high cost for the quality of the pizza and WOW service
Based on this, I can with full confidence say that with the wealth of knowledge and experience accumulated at the opening of pizzerias in the city of Novocheboksarsk pizzeria in Cheboksary will be popular with first day of work, on this basis we can expect revenue in the first month 900.000 — 1.100.000 rubles with monthly growth of 15-20% in the first 12 months.
Advanced technology
In the heart of the network Dodo is a cloud — based management system pizzeria "Dodo is". This ERP-system which covers all aspects of our business. It was created to support and develop the developers "Dodo Pizza", based on the experience pizzerias.
"Dodo is" runs in a browser and is geared for a touch interface. Nothing to install, purchase a license, keys and security, to call programmers and pave the local network. All you need to do is work wifi and any tablet with browser/
One pizzeria franchisee sets 5-9 tablets with "Dodo is". The Manager and the administrator operate a pizzeria with a computer, mobile phone or tablet.
"Dodos" made especially for "Dodo Pizza", know all the details and helps where needed. All production processes are linked. Data is transferred via "the cloud".
When a customer order a pizza on the website, he can see the process of cooking live. Is responsible for this "Dodo is" — she knows what pizza is now on the table and when he is ordering. Customers wondering when it will be ready for their pizza, how long it goes, will the courier for 60 minutes
1. Social network
2. Spot advertising (barter) with radio stations
3. Cooperation with local children's centres/hookah cafes, etc. where our product actual
4. Work with schools and Universities
5. Monthly distribution of leaflets in mailboxes
Russia, Chuvash Republic — Chuvashia, Cheboksary
Project price: 31 500 000
Investments volume: 31 500 000
Stage: Development of existing business
Website: https://dodopizza.ru
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Lazorin Yuriy Aleksandrovich