en
en
ALREADY HAVE:
— a cohesive team;
— 2 stable running of the store in 2012;
— the reputation of the shops with an interesting range;
— established direct deliveries of alcoholic products directly from importers;
— balance at the warehouses of its products: 4 000 000.
WANT:
1. to introduce a new format "shop with a tasting room" to attract the maximum number of interested people through various events;
2. to increase the number of stores up to 10 PCs that would be possible to cover all districts of Krasnoyarsk;
3. to begin the deliveries of alcoholic products with our label design or label: "Especially for galleries Pitie Moe" to maintain status;
4. on the basis of the stores to open free-standing Wine school for the training of customers and employees;
5. to launch the production of alcoholic and accessories, for conducting advertising campaigns.
Company website
Market analytics
In Krasnoyarsk today, there are about 164 specialized alcohol store. And one wine school.
All of these shops with the same assortment according to the principle: "come-buy-gone". The fight is only a discount. Therefore, in the Krasnoyarsk and beyond did not open a single store, which would allow the customer not just to buy alcohol and to obtain the necessary knowledge during the tastings and classes for wine and art.
In Krasnoyarsk there are only stand-alone stores of alcoholic beverages. Apart from them, opened one of the wine school and the production of accessories for alcohol is not in sight. Running and connect the 3 strands together, we can create a sustainable interest among buyers. That, of course, increases the total profit from the three directions. And change the drinking culture in a positive way, as it is in the Krasnoyarsk region and in Russia is desolate.
The promotion of products through stores, as well as through conducting tastings, training and wine buyers the skill of the wine school.
Russia, Krasnoyarsk Krai, Krasnoyarsk
Project price: 30 000 000
Investments volume: 10 000 000
Stage: Development of existing business
Website: www.pitiemoe.ru
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Kovalev Yuriy Anatolevich
