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Create a trendy line of women's clothing made from natural fabrics, the model is very similar to the outfits from leading fashion houses adapting under casual clothes. Target audience girls female 20-35 years old with income average or above. The project is focused on sumedenie market share occupied popular Italian brands, the demand for which has fallen in connection with the growth rate of the Euro and, as consequence, rise in price of clothing. The project was launched at the initial stage — the first collection to participate in the show, launched the online store.
Video part in a fashion show Fashion Day Belgorod in Belgorod, 12 November 2016, with the first limited edition collection
Company website
Market analytics
Clothing market in Russia can be divided into three segments – massmarket, middle segment, which includes medium plus and lux.
The situation on the market
In 2015, the Russian clothing retail fell by 10%. About 30 international retailers have left the market and only 10 foreign companies came in. By the end of 2016, roughly the volume of the market of clothes, shoes and accessories decreased by 2% in ruble terms.
Main causes of the crisis in the Fashion industry
The cause of the collapse of sales – devaluation of the ruble, which
there has been a rapid growth in prices of clothing (12%) and simultaneous reduction of incomes of the population (4%).
Prospects
Despite the situation in previous years, this year we should expect the positive dynamics, which will contribute to pent-up demand, the adaptation of consumers and retailers to new market conditions, the strengthening of the ruble, import substitution policy, and the fact that the market took part is unprofitable players, leaving an empty niche. That all together creates excellent prospects for the new brand and the ability to transfer the brand in the segment of medium plus.
Vivid trend in 2016 was a strengthening of the role of the Internet as a sales channel. On average, the proportion of online sales made up 7% of sales, and some have reached 20%.
The uniqueness of the project lies in the fact that with rising prices on European brands and a corresponding drop in demand in Russia, there was a niche to market the same brands of domestic production with excellent opportunities for the development of an online store, offline store and the prospect of franchise sales
Selling products through online store in the future — offline store and selling franchises
The main competitive advantage is the combination of quality clothing, fashion trends, affordable prices and easy to order. Constant feedback with clients and small parties for a clearer understanding of customer needs and minimum stock of ready-made garments will help to reduce technical residual to a minimum.
Russia, Leningrad Oblast, Saint Petersburg
Project price: 2 500 000
Investments volume: 2 000 000
Stage: Development of existing business
Website: https://goo.gl/amczaq
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