Chain of coffee shops (not coffee)

Project description

Plan on 3 years: create your own ten coffee shops in the city of Moscow.

10th flagship coffee shop (200-300 sq. m., the possibility of creating a school Barista, master classes, tasting new coffees for discerning guests).

Opening different formats (street retail on the first line, in the business centre, in the shopping center).

Plan for 5 years — creation of the management company, the development in Russia through franchising, the first year of franchising launch opening not more than five coffee shops in Russia, further from 10 to 20 per year.

Clients: entrepreneurs for negotiations, communication among friends, conducting interest groups, privacy book, privacy with a laptop (chance to work), so some places should be comfortable (for several hours), with a coffee.

In the menu there is coffee and tea, sandwiches, pastries, salads.

Food no, to simplify and standardize business processes.

The approximate area of 75 squares. when fully fit 20-30 people.

The design is modern, minimalist, atmospheric, something that can easily be repeated (since the points will be easy and quick to scale on their own, and also the franchising system).

Clients: entrepreneurs for negotiations, communication among friends, conducting interest groups, privacy book, privacy with a laptop (chance to work), so some places should be comfortable (for several hours), with a coffee.

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A preparatory stage. Branding Agency (identification of the meanings of the coffeehouses, the allocation among competitors), visualization, design-project of the first format. Naming, slogan. Registration of a trademark. The first opening in the format of street retail. The area from 75 to 100 squares. Atlatna business processes, documenting, and communicating business processes to work smoothly. Exit to operating zero, the output of the first profit. After quarter plus the first coffee house opening of the second point in the format of street retail.

Bring up to five of their own points, look at the business processes that corrected defects, testing, possible removal of back-office for members of the network (supplies, advertising, etc.)

The opening of an additional five of their own points in Moscow. Test other formats, for example, opening in a shopping or business center. Plans to open a flagship coffee shop for 250-300 squares.

When you run five of their own points participation in contests and competitions in the niche (as in coffee quality and business forums), to receive prizes, publicity and raising themselves as "experts in this niche" and "expert of building business."

Next two versions of events: the opening of their own points with the franchise, or focusing only on franchising. In any case the management company must build mean big advantages.

Monitor the quality of their coffee, and develop the franchise.

The global target is output in the CIS, Europe and the World. The opening of coffeehouses in the United States.