The creation of a campsite for caravanners "top of the WORLD"

The development of incoming tourism in Russia today is significantly inhibited by the absence of a developed infrastructure for receiving and serving guests. Insufficient number of hotels, motels, campsites and tourist bases, low level of maintenance in most existing and many of the awkward and ill-conceived decisions on the organization of tourist activities has led to extreme inefficiency of the old approach to the creation and development of tourism in various regions of the Russian Federation.

Organization of camping in a specific region of the Russian Federation is the solution to most of these problems in the organization of tourist business.

Real camping in Russia, today, can be counted on the fingers of one hand.Therefore, the development of such business, as the creation of a campsite for caravanners, is now more relevant than ever, as the expected large flow of foreign tourists as well as Russian fans and athletes who prefer an active stay independent economical on their cars.

In Russian market there are timid attempts of implementation of projects of campsites in the framework of the modern concept of development — camping "Sokolniki" in Moscow, camping in Yaroslavl, camping "Suzdal" in the same city. In the European directories listed only 6 Russian campsites, which with a strong stretch can be attributed to the campsites "European" level. For comparison, in France alone there are more than 9,000 campsites! The combination of all the selected factors lead to the conclusion that in Russia the theme of camping requires a serious scientific study and development of a General theory of the development of the camping industry. This would allow to develop a comprehensive approach to understanding the global experience and to develop the normative base in the sphere of recreation and tourism.

In the Krasnodar region on the Black sea coast a large number of beaches. But in Parking lots, many of them the ban of Parking for motorhomes and caravans. Or you will find strict time restrictions for Parking of mobile homes, excluding overnight, to the municipal Parking lots near the beach.

Campsites in the region a lot. But they are more focused on recreation in bungalows or mobile homes, often of low quality, which is still overcrowded in the season.

No matter what, the Black sea remains a popular destination for caravanners.

On-site Camping is planned to accommodate about 80-100 people, 15-20 tents in the Parking lot of the Camping will be posted no less than 80 cars, trailers, motorhomes.

The probability of creating new Camping and the emergence of new competitors competitors is very small.

On the basis of the conducted analysis we can conclude that the main competitor in the Krasnodar region is Camping, OOO "Russian camp". The Camping is ready to accept at the same time only 15 caravans and 20 tents. At the Campsite no website.

The advantage of car camping for caravanners "top of the world"over the other competitors:

1.Convenient location, close to the coast of the Black sea and also place. Where will be held the world championship on football of 2018.

2.On-site camping is planned to accommodate about 80-100 people, 15-20 tents in the Parking lot of the Camping will be posted no less than 80 cars, trailers, motorhomes.

3.Services offer on-site Camping have a more extensive list than those of its main competitors.

4.The availability of the site, is also one of the main advantages from the rest of the competitors.

Income from the project:

1.The main income – lease for temporary accommodation caravans and guest houses.

2.Additional income — rental equipment:

tents, BBQ, Parking without accommodation, bicycles, SAP boats, kayaks,

rental of space (pitch) for motorhomes and caravans (caravans);

3. Services: cafe, sauna, mini-Laundry, services of the instructor

4.Income from the sale:

— food;

— tourist products;

Costs:

— The purchase of trailers, shipping from Germany, customs payments;

— Improvement of the territory, carrying out communications;

— Land plot rent + utilities (electricity, water);

— Construction (sanitary block, cafe, sauna);

Advertising;

— Purchase of equipment, furniture, utensils, bedding, etc.

— Wages, taxes;

The main clients of the campsite will be:

Foreign caravaners and caravanners. Great stream — only in Germany annually travels 5, 2 million caravanners, and 1, 1 million of their brethren comes into their country from abroad. Statistics for Scandinavia more modest, but still impressive – about 4, 5 million car tourists annually from Denmark, Holland, Belgium, Germany, France. Their local Scandinavians do not consider, but it's still hundreds of thousands of Finns, Swedes and Norwegians. With a great desire to visit Russia, this thread auto travelers constrains only the lack of protected-equipped campsites.

— Foreign specialists working in Russia, employees of the diplomatic corps and representative offices are accustomed to this kind of recreation.

— Domestic tourists travelling by their personal cars, who prefer comfortable rest in nature.

— Furthermore, the increasing every year the number of Russian owners autocampers and caravans. They are already United in a fairly large online community. It is quite natural that people spent on such expensive equipment, I want to use it for its intended purpose, and not for the boring trips to the nearby woods.

Domestic vacationers, who refused financially burdensome vacation abroad. Moreover, for this group of tourists, active advertising campaign, conduct travel companies and agencies who do not wish for the crisis to go out of business.

— Family with kids, as the camping is suitable for this kind of customers and beneficial for the family budget.

Organization of camping in Sochi is an internationally significant project that is strongly supported by Federal and local authorities. Cooperation with the League of caravanners in the Russian Federation and the Association of caravanners in Europe in order to reach the scale of the project. And joint meetings, conferences, forums, fairs only reinforce Usiminas. Participation in fairs and exhibitions will create a positive image of the company.

Ways of advertising a product or service:

— Internet advertising (website launch, SEO, Yandex direct, etc.)

— promotion in social networks

promotion via YouTube channel

— banner advertising

You will also need to hire a professional photographer for artistic photography of the surrounding area of camping. The photos will be used to enhance the information content of the website and production of advertising and souvenir products. The photographer should be able to capture and neighborhood at all times of the year to create a complete advertising photo gallery.

Simultaneously with the registration of the website, to hold a mass registration on forums and sites specific focus for the advertising company. Photo chronicle of the construction of the campsite and regularly stir interest in the subject.