The mission and purpose of the project: to find its niche in the existing market of catering to the financial and economic crisis.
Project strategy:
To be successful in the market of public catering in Moscow, it is necessary to invent what is not, with the new concept, new marketing policy, in the new format, and correctly implement it.
Competition: no Competitors.
Additional information
Developed by: — Sketches of the institutions; — the Brand, founded in the style and name of the company; — the Concept of a new segment of the market of public catering of Moscow; — Business plan new business model for the existing market of public catering; — SWOT analysis (Company's position in the market and correct structuring of information for marketing strategy development); — the calculation of the payback period, 3 options to forecast: the pessimistic, the optimal favorable; — comparative analysis of return on investment, between a stationary café, and a new segment of the market of public catering of Moscow; — The analysis of commercial real estate lease Moscow needed to create a new enterprise.
Market analytics
There is no competition.
A new marketing policy for the market of public catering.
"No one consumer is not interested in your product — the only thing he's interested, is the utility provided by the product"
T. Levitt (economist, Professor at Harvard business school)
The concept of the marketing policy is focused on the strategic triangle:
enterprise – consumers – competitors.
Speed of cooking (15 minutes) + speed of service (up to 5 minutes) + the minimum price in the market + healthy eating.
Resiny main strategic goals of the enterprise:
— Lucchini market rules better and cheaper;
— vvedeny new rules of the game in the market of public catering;
— ahead of future competitors.
Russia, Moscow Oblast, Moscow
Project price: 18 000 000
Investments volume: 15 000 000
Stage: Business for sale
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Shapkina Valeriya Sergeevna