Chain stores of women's shoes Sea Shoes

Project description

Project summary

1) a Business plan for the establishment of a network of unique stores (5 stores) women's shoes Sea Shoes sales area of 200 sq. m. and output of a trade mark on the market of franchises.

The uniqueness of the stores lies in the interior, which will symbolize and convey the atmosphere of the sea – a place to which we always aspire, and on the other, will give the feeling of fairy tales and return to clean memories associated with goodness, purity and dreams, which are irrecoverable in young women's age, and that, deep down, women desire becoming older.

Also, the marketing program involves a monthly dialogue with the buyers, which will be managed by the Director, a personalized monthly emails that will be every time be issued to the buyer upon purchase and directly form the loyal attitude of the customer to the brand.

2) the Nomenclature of goods will be calculated on buyers with average income, age range 17-45 years and represents 80% of the shoes out of the skins Deputy and 20% genuine leather.

3) the Launch of the store is calculated at the beginning of August 2017.

-Monthly profitsince the second half of the year of operation of one store is – 637 1 200 RUB.

— Break-even point magazinethats in the second month.

— The return of the invested funds on one store shall be made within 20 months.

— Project costs of opening a store are from June to August 2017. –

28 200 000 RUB.

Profitin the first year with one store will be 15 378 000.

— Profit for the first year with five stores will total to76 890 000.

— Profitability net profit – 25%

— Profit distribution 67%(investor's share)/33%

— Distribution of profits until return investor funds – 90%/10%.

— The required size of investment for one store from the investor –

28 200 000 RUB.

— Required size of investments in five stores from the investor – 141, 000, 000. (throughout the year)

4) a year later, the network output on the market of franchises, with the planned opening of a franchise store 1-2. Profit from wholesale sales of shoes at this store will be – 5 330 000 RUB per year.