"Mobile.com"

Project description

Hello!presenting your attention the business project plan "Mobile.com"

The amount of investment: 1 500 000 RUB.

Sphere of activity: retail trade of mobile technicalmilitary (real) profitability in year (130%)Maximum (possible) profitability in year (210%)

1. Summary of the project.Title: "Mobile.com"Concept: the Discount market

"Mobile.com"is the discount store of digital electronics. Amazing discounts, the best trends and news in the world of mobile technology, now collected in one place. Skilled experts will provide free help in selecting devices, setting up and further activate them. Also you can visit our eponymous shop, which presents a more advanced range of products with low prices. To obtain preliminary advice on any issues within the framework of our activities, you can call the number -(XX-XX-XX).

Slogan-"Time to be first!"

Key success factors :1. Advertising (television, video and print public relations company, using the latest online tools to attract attention)2. Location (estimated population of the area, constant permeability, and the possibility of outdoor advertising)

3. Presentable (design approach to the renovation and equipping of premises)4. Range of (constantly updated line of products, developed on the basis of client requests and suggestions)

5. Discount policy (more than 70% of the goods are sold at a price below the average market)

Distinctive features of the project:

/Service (fixed price service, free support and help, honest guarantee)

/Client reporting (weekly photo and video reporting, reviews of the sold goods and rendered services)/feedback (gift more books with the rules of use unique and useful content)

/Merchandising (effective usable area of the store, branded merchandise)

2. The overall mission and positioning of the Main objective "Mobile.com"know about the needs of the market(always stay in fashion) and to maintain the lowest prices on key products in all regions of presence of the store. To achieve a leading position in this highly competitive market, you need to strictly adhere to these rules. The essence of the concept consists in continuous work on the concept and its improvement.For continuous monitoring and tracking of cash and commodity movements, the store will be equipped with modern system of accounting automation with video surveillance.

Doing business buduet occur exclusively according to prepared plan of action, with timely reporting to investors. Any structural changes are possible only in case of consistency of all shareholders.

Our team, in turn, has experience in retail and sales. Business for us is very clear, as does the mobile technology market. Studied in detail all possible (pitfalls), thought out reaction to their elimination. In this field, we feel comfortable, ready to permanent work and the suppression of potential competitors.

The final goal is maximum territorial spread of business and access to "IPO"(public offering of shares on the international stock exchange). The path of development is not specifically defined. To ensure the healthy growth of the company, we are committed to carefully approach the introduction of new standards, and long-term opportunities. Scale of business may not be earlier than 6 months months effective operation of the first shop since the opening.

3. Analysis 3.1 market Analysis of mobile electronics Market remains steady and stable line of business, despite the economic situation in the country. Annual growth, according to various estimates, at least 10%, in monetary and quantitative terms. An increased demand exists in regions with a population of (100 thousand. up to 1 million. people), due to the monopolistically high prices, unstable quality and lack of available know-how goods. Baboutmost of the market is occupied by large chain stores. Every year, greatly increasing the number of online buyers, gradually converted and the market itself. Virtual space, not yet comparable with traditional sales methods, but anyway, this is the future of Commerce.

3.2 Analysis of competitors

Direct competition in the region of project implementation is absent.Relative competition (cross product groups): "DNS", "MVideo", "Messenger".

The benefits of competition: period of stay in the market, recognition, good location.

Pricing policy "Mobile.com"that is the main advantage in relation to the above market players.The difference in cost not less(15-20%), in the world of electronics, for buyers, this factor plays a crucial role.

4. Marketing plan

Advertising company consists of two parts: the "Image "and "Information". The main task of both, to inspire confidence and attract maximum number of visitors.

Image is:1. Clearance (External 3D surround sign "Моbile.com"street branded columns, led Board)

2. Trailer (a video presentation) is broadcast on all channels of sales, in advance of the opening 3. Raffle (gift promotion with multiple prizes) is conducted once, with the support of large social.networks

The information is:1. News (information about the offers and discounts of the store ) with the assistance of the major television channels on a regular basis

2. Printing (business cards) are distributed at schools, colleges and other educational institutions in the updating of assortment

3. Exit (weekly promotional displays of goods at home) are area-based, in a predetermined

5. Brief financial performance Average revenue per month (900 000-1 000 000 RUR)Average check: (3500-5000 rubles)Profitability: (30%)gross profit: (270 000-300 000 RUB)Net profit: (150 000-180 000 RUB)project implementation Period: (30-40) calendar days.

*** To justify the financial part of the need to attract (80-100 per day), the conversion(number of people to make a purchase) 3-7%, depending on the product. The average permeability of the selected location, at least (3tys. per day), the conversion rate(people who visited the store)3-5%=(90-150 per day). Other sales channels(social networks, TV, radio), according to statistics providing 20-30%, over total revenue. These calculations are based on average market performance and are as close to reality. This suggests that the financial part of the business plan based on achieving the smallest possible result from the project.

The financial model, investment plan and cost estimates for the project are in the attachment letter.

Thank you for your attention.

Sincerely, Mkhitaryan Mkhitar