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Magician Wong – a chain of fast food restaurants that develops and brings the culture of street food in Russia to a qualitatively new level. Mary Wong is a conceptually new solution in the format of fast food. Over the 4 years of existence, the project has achieved national and world recognition, has become a must visit for residents and visitors alike. The company also received worldwide patent-protected are the name, corporate identity and composition of the sauces on the menu.
Network Mary Wong Noodle Bar provides a full production cycle from procurement of raw material to the issuance of the final dishes. Specifically to provide the highest product quality and continuous monitor established its own manufacturing facility with unique equipment. Ingredients are purchased only from approved suppliers. So based on noodles is Italian flour made from durum wheat, supplied directly from Italy, and for the production of sauces used by more than 350 ingredients from around the world.
Developed its own technology of preparation, which is due to the expectation of the order lasts no longer than 1 minute 30 seconds. Used sauces are authoring the company and have no analogues.
The project network Mary Wong Noodle Bar was neodnorodnostei in the ratings of the best design zavedenija, including in world TOP 10, predstavleniya forum Food and Drinks Future Forum in 2016.
Continued interest in the project, in addition to consistently high quality and taste of the product, provides an integrated marketing approach to promotion.
Our audience are all segments of the population. Couples with children, pupils, students, office workers, members of the administration. Age the main audience is on average 22 to 27 years. Also, a large enough part of creative cluster. Such popularity, the company acquired, primarily due to the originality and quality of their product, and due to the large information spread in the media, including on the Federal channels.
Company website
Additional information
Link to our project on Instagram: https://www.instagram.com/marywongrostov/
About us in the media: http://secretmag.ru/longread/2016/04/19/mary-wong/ —
The Secret
http://www.advertology.ru/article136058.htm Professional Federal media advertology.ru
https://nationmagazine.ru/events/rostovskaya-lapshichnaya-voshla-v-top-10-zavedeniy-s-luchshim-dizaynom-v-mire/ magazine NATION
Market analytics
Our audience are all segments of the population. Couples with children, pupils, students, office workers, members of the administration. Age the main audience is on average 22 to 27 years. Also, a large enough part of creative cluster. Such popularity, the company acquired, primarily due to the originality and quality of their product, and due to the large information spread in the media, including on Federal TV channels
Mary Wong is not just fast food, it is not just a restaurant.
Mary Wong is a lifestyle, expressed in thousands of details. Quality unique food, interior design, philosophy, design, music, atmosphere is everything that visitors get a comprehensive coming to us. It was founded in the beginning of the creation of the company, and every day, without betraying the roots, we improve each element.
Our guests daily post on your social networks from 10 to 20 photos. And so for the entire time of operation of the company.
Coming to us, visitors get the product of restaurant quality at fast food price and atmosphere expressed in conceptual design and high level of service.
Our company has thought through all the nuances, and that is why we are firmly in the leading position.
Direct selling of products in own retail network
The marketing strategy has already been successfully fulfilled by us in the city of Rostov-on-don for four years, we plan to start from the experience and the result, adjusting it to the peculiarities of the consumer market of Moscow.
We base our marketing strategy on promoting through social networks, collaborations with the best global and local brands. Once a year we hold a loud presentation dedicated to the launch of a new taste, where we invite you to be famous hip hop artists. Presentation held in street free format, thus combining the different contingent of our customers into one big group of people. So Caddyshack of stannoidite becomes a separate whole project, which includes a bright design layout, innovative POS materials, atmospheric presentation.
PR company of such event, takes approximately 8-10 weeks, during which we znakomitsya with our new product, through cooperation with opinion leaders, targeted advertising and photo-video content. For the third consecutive year the company's turnover grows by 15, 2% after such events.
Russia, Moscow Oblast, Moscow
Project price: 180 000 000
Investments volume: 60 000 000
Stage: Development of existing business
Website: www.marywong.ru
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Balashov Aleksandr Igorevich
