Production and delivery of Lunches

Project description

Implementation and delivery of Lunches to the New district of Moscow. My clients are: Construction companies, shops, offices, taxi companies, etc. Recently completed a contract for the delivery of meals construction company "Alfa-Stroy". Prepare delicious, high quality and on time. Competitors hang themselves.The aim of the project is to create an extensive network of production workshops and dining rooms, specializing in the implementation and preparation of the products(delivery on request) for the segment of medium and medium + , is able to offer consumers high-quality meals at affordable prices, covering the territory of the city of Moscow, with further access to other major cities of Russia.

THE CREATION OF THE LABORATORY.

After opening several points to vozmojnostei the creation of a laboratory network.

The purpose of this course in obespecheniya quality and to demonstrate the responsibility of the brand for the quality of their products. It is also planned to develop a private label, which is an indication that the product was tested.This decision will guarantee the loyalty of consumers, because each consumer primarily wants to be sure of the quality of consumed products.

Strategy to market:

1. The opening of the first point.

• Development of client base

• Promotion of the brand.

2. The opening of the second point with a small dining area. 3. The establishment of a laboratory at the canteen network.

BRANDING.

In the production of branding, you need to pay attention to the theme of sustainability and"clean" products. At the same time, it is important to show the modernity, thus to reach the audience for which healthy eating is a trend. The brand itself should be simple and straightforward to observe in yourself restraint and brevity.