BeautyAnalytics.ru B2B portal beauty market

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Russia is the largest market of beauty and health in Eastern Europe and it accounts for 50% of all sales in the region. Despite the crisis, is one of the few rapidly growing industries. According to Euromonitor, in 2016 the market of beauty and personal care in Russia amounted to 8, 73 billion dollars USA. According to market experts, by 2018, the Russian beauty industry can demonstrate a growth of 6-8%. Actively growing the number of participants of the market, new companies and brands, both local and international.

Surprisingly, against this background, the Russian market lacks a modern integrated media platform that provides the participants and users of the services and tools of the online market.

On the market there is no single B2B project, which would provide industry players with relevant information and industry intelligence, providing services for promotion, training, marketing and sales, despite the fact that all the experts and representatives of industry confirm that the demand for such a resource.

Despite the large number of B2C resources (websites and blogs) in the market platform that includes a content part, a thematic social network and services for consumers, bloggers and stylists.

B2B portal

1. Advertising on the portal

2. Training (sales and own affiliate online and offline programs)

3. Consulting and marketing services to market participants

4. The research (selling affiliate and their own market research)

5. Sell subscriptions to paid services (access to research reports, access to a database of bloggers and analysis of their effectiveness, access to vendor proposals, access to the CV industry professionals)

B2C portal

1. Advertising on the portal

2. Training — online courses leading make-up artists/stylists (selling affiliate, and private programs)

3. Directory (the social network), bloggers, makeup artists, stylists, photographers. Free placement in the directory and maintain your own blog, paid placement in fichero

4. Paid services (access to a database of bloggers and analysis of their effectiveness; the service promotions and promotional codes for beauty salons and shops)

5. Marketplace

As with any media project, the success and monetization of a resource depend on the ability of the project team to gain trust and reputation in the market and establish strong relationships with partners and advertisers to convert their readers from the "target audience" of fans and followers.

The launch of the B2B portal will be the driving force for the whole project thanks to deep integration into the market will allow you to build a close relationship with all industry players. The next step will be the launch of a B2C platform when already generated loyalty and support of companies and brands.

The project team has extensive experience launching and development of sectoral projects.