The name of the project – the creation of a cashback service "OrangeCash".
"OrangeCash" is a free service of informing about promotions, discounts, sales, coupons, and other events initiated by the Partners with the use of modern information technology (Mobile application for popular platforms iOs and Android, Web version of the website for online and offline purchases) that allow some time after purchase to return some of the money spent by the buyer, and then display them on a Bank card, mobile phone reception, "Qiwi wallet", "Yandex – money", "WebMoney", etc.
The income of the project based on receiving funds from Partners, which the service helps to attract new customers and retain old ones.
"Cashback" is part of the purchase price which the buyer gets back.
"Cashback" is a relatively new type of business, only gaining popularity.
In the marketing sense of "Cashback" is a way to attract and retain customers due to the return of the amount with a purchase or other action with money. This kind of bonus program, which works fine.
It is the only advertising channel where the buyer receives material benefit from the advertising.
All the coefficients show that the proposed project is attractive because, firstly, the value of the NPV (Net present value) is positive at high level of the discount rate, and secondly, the value of the internal rate of return above the discount rate, which means that the financing of the project will happen without any losses for investors. Also, the project pays for itself quickly.
The cost of the project
The project is fully financed by borrowed funds.
For the financing of the project requires 68 million.
International project
Project price: 68 000 000
Investments volume: 10 000 000
Stage: Development of existing business
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Minasyan Seyran Surenovich