The introduction of innovative subject for aesthetic care and personal hygiene “Touch Clean”

Customer segments:

The device is a “Touch Clean” is a product of mass demand, so potential buyers include a large contingent of the global population from adolescence and regardless of income level.

• Mostly people with oily skin types, both women and men, but those who have mixed or normal skin periodically face the problem of clogged pores, excess sebum, black head;
• Teenagers, whose hormones are unstable in puberty and sebaceous glands do not work properly.
• Men with high levels of the hormone (testosterone);
• Women after 30 years with the strengthened work of sweat and sebaceous glands;
• Women who abuse makeup Foundation in hot weather;
• Men and women, excessively eating large amounts of fatty and spicy food, coffee, alcoholic drinks, sweets;
• People with a malfunction of the stomach, with impaired metabolic process;

• People working or living in humid climates and polluted air;
• People taking certain drugs;
• People with a genetic predisposition;
• People carrying a lot of stress;

· Dermatologists;

• Stores, online stores, affiliate CPA network;

· Organizations providing beauty services

· Medical, health and Wellness companies;

· Bath facilities;

Wholesale segment:

· Distributors;

• Wholesale retailers;
• Crowdfunding platform;

· The trading network;

· The pharmacy network;

· Outside of Russia, the transfer of exclusive rights to distributors.

Our company is an innovative and efficient solution of our time, a device for cosmetic treatment and personal care “Touch Clean”.

The device is a “Touch Clean” in the segment of deep cleansing of the skin is superior to all existing drugs, being the best, a strong result from the first application and a considerable saving of time and money.

The customer receives a considerable saving of time and money, comfortable cleansing and pronounced the result the first time.

Feature:

Having at home such a device, the customer will always be able to use it at a time convenient to him, and he will cost nothing.

Device for aesthetic care and personal care has no expiration date.

Buy it once and enjoy life!

Buy a device and be for yourself and the people close to you a professional beautician, as much as I want when I want.

Since developed the product belongs to personal hygiene, people with hunting would be to replace it with the output of the improved model, already with wear and model the working staples. It is planned to earn on the sale of related products. Plus technique. Plus subscription.

The main features of the device “Touch Clean”:

· Unique, patented design device, allows to get rid of blackheads, excess sebum and dead skin particles of skin in one motion.

· Form of the machine is ergonomic and perfect for any areas of the body.

The future development of the device:

· Removable work clamps (soft, medium and hard spectrum);

· Antibacterial and at the same time lubricating coating the working ends of the bracket;

· The light emitting element mounted on the handle with a germicidal range;

· Multifunctional pen holder with additional metal instruments;

The main advantages of the developed device is “Touch Clean”

· It has the innovative work surface, which removes all the black dots and fitted with a special antibacterial strip that minimizes skin irritation;

· Perfect solution for teenagers with problem skin;

· Our machine are both boys and girls;

· No age limits;

· Completely safe to use;

· Completely painless procedure;

· Quick and comfortable cleaning;

· Support healthy skin;

· Eliminate pollution;

· Prevent the formation of acne;

· Improve the complexion;

· Increases elasticity and firmness.

1. From the sale of the device is a “Touch Clean”;

2. From the sale of related products such as: lotion, facial mask;

3. From the sale of each new device released instead of the old sample;

4. From the sale of cassettes;

5. Royalties, franchise for beauty salons and bath facilities;

6. Promoted to business models it will be possible to bind all the new products.

In the course of the project it is expected:

To create quality online content that will be interesting to consumers, both in the planning process, and at direct purchase of the device. This step will allow to attract potential buyers straight to the store, but will also ensure brand loyalty.

Initially, to organize sales in the city of Novosibirsk and to start selling on the websites of online stores such as: eBay, Amazon.

Thus, the tested product and see what we did wrong and what supermarkets can negotiate.

To establish relationships with the Agency for strategic initiatives.

Start crowdfunding company on platforms like: Kickstarter, Indiegogo;

To connect affiliate network (CPA).

To draw on social resources (video blogs, accounts in Instagram, VK, OK, etc.)

Step by step:

· To attract investment;

· Organize an office in the city of Novosibirsk.

· To assemble a team of managers

· Assemble a team of experienced sellers;

· Conduct the necessary marketing studies;

· Build a strategy to market;

· To debug the production process;

· Registration of the brand “Touch Clean”;

· To ensure patent protection and legal support;

· Create high quality online content;

· Create a website with a full range of modern infrastructure with the online business;

· To create groups in social networks

· Gather information from customers and develop a customer base;

· To solve problems that arise in the relationship with consumers;

· Run sales on the websites of online stores such as: eBay, Amazon, etc.;

· Gradually expand the range of products;

· To gradually modify the device for personal hygiene;

To stimulate the sales of marketing methods, e.g. advertising campaign, free distribution of samples, sponsorship of various public events, etc.