Shop aquariums

Project description

Hello. My name is Marat and I am an aquarist with experience of many years, who decided to turn a hobby into a business. I started with simple services looking for people in free ads service in 2013, is currently running online shop, twenty aquariums in the service, about 10 regular customers who buy feed components, fish and so on just me, and also, over 1000 just made a purchase and sometimes seeking advice or a one-time purchase. There are contracts with leading suppliers of aquarium equipment, producers of the set, the breeders in Russia.For the past year I called the potential clients and wanted to go to a physical store, which is not. I had the idea of opening a physical store when the number of calls exceeded 10 per week (that's a question of location).What will the opening of the "Store akvariumov":-simplify the access to my current clients to resources; — will have new customers, who will be able to interact with the company;-the Further development and scaling the company — Next stage — selling franchise in the regions with successful implementation of the project.What is so special about our project?Imagine you go to the store and as if immersed in the underwater world... At the entrance you are greeted by a large aquarium, as if molded from solid glass. In the aquarium, swimming fantastically beautiful fish. In the store you hear the sounds of nature (the noise of distant waterfalls, sea surf, singing of birds of Paradise and other wonderful sounds) and I understand that you were not simple shop aquariums and aquarium tale, in which will want to return again and again... In the aquarium I met you, you see a QR code, pointing your smartphone (with an app for scanning QR-codes) can know about this aquarium all, and maybe even find yourself in the underwater world on the screen of your smartphone (it's late).Then, after passing through the hall you saw a wall of aquariums which are home to a great variety of colorful fish, each of which looks at you and seems to say, — take me with you, take me with you... On each fish (just like any other product) you can learn more by hovering your smartphone in an existing QR-code. No smartphone, no problem, our consultants have the necessary competence to interesting to tell about any water (and not only) inhabitants that live in our store. Going a little further you will see all necessary for the aquarium from the feed and ending with the aquariums to meet your needs (and fish and their owners), for those who have not found the aquarium for the soul — for you service the aquarium on an individual project. Once in our magical underwater world obyazatelno you want a home of it. And we will prove — an aquarium available to everyone!What will the moneyProcurement of goods (imported equipment, feed) each position at least three in the low price segment and 1-2 in the high (e.g., internal filter for aquariums up to 60 litres 5 pieces, and external filter for fish tank 700 liters-1 piece) is about 800 thousand rubles;the Shelves of goods manufacturers are not offering branded, wall aquariums, paludarium, aquarium for plants, shelves for aquarium decorations showcase for small aquariums, and other small equipment — 700 thousandthe Refurbishment of the premises for the needs of the aquarium store — about 300 thousand.Filling store live goods. The calculations are done for different categories of animals and plants require different conditions and different degree of filling of aquariums, roughly based on wholesale market prices, for these purposes need about 200 thousand.For these purposes, and need more than 2 million rubles, 200 thousand Deposit for leased premises for the first few months of work. There is not considered the cost of man hours, the cost of collecting the required documents and permits, and the establishment of an advertising company and her support, and also does not include other incidental expenses, if allowed pessimistically developments. At this level of funding and given the economic situation, the project will reach self-sufficiency in 18 months, with the pessimistic scenario, and a 6 in the optimistic.