A network of specialized retail shops selling chilled meat dairy, cheese products, chilled semi-finished products of own production of vegetables and fruits.Organization of production of chilled and frozen food. The project is implemented in conjunction with a network of cafes and restaurants fast-food.
The organization retail network combined with the network of public catering consists of several stages:
Currently, the niche meat chilled gastronomy is practically free. In online stores the assortment is very limited. Detailed in the business plan.
With a wide range of processed meat products covering all the needs of customers in this category. It is assumed the establishment of a network of retail stores with a focus on the chilled meat products and chilled meat products. There are two store formats: Format 1 — commercial area of 50-70 square meters, up to 100m range SKU; Format 2 — shopping area 100 — 200 sq. m., range of up to 1000 SKUs. The store Format 2 provides for the presence of its own production, or it is placed separately. Format 2 also provides for the presence of cafe-restaurant fast-food in adjoining or adjacent room.
In order to promote the market and attract customers is provided:
The main sales channel of retail sales of the product.
Project price: 50 000 000
Investments volume: 15 000 000
Stage: Development of existing business
Korotkov Valeriy Yurevich