Cheburkin

Market café-eateries are franchises, and individual institutions.

Market café-eateries are franchises, and individual institutions.

Cafes snack bars occupy 24% of all Russian network of institutions.

A large number of network players is one of the features of the market. The share of network of institutions (by number of cafes-snack bars more than 10) accounts for about 55-60% of the market. Redistribution clientele in favor of more affordable caterers felt such giants as KFC, BurgerKing and McDonald's, who continue to open new outlets across Russia. Many conceptual institutions, including the premium levels, it appears in large shopping malls.

Cafes snack bars occupy 24% of all Russian network of institutions.

A large number of network players is one of the features of the market. The share of network of institutions (by number of cafes-snack bars more than 10) accounts for about 55-60% of the market. Redistribution clientele in favor of more affordable caterers felt such giants as KFC, BurgerKing and McDonald's, who continue to open new outlets across Russia. Many conceptual institutions, including the premium levels, it appears in large shopping malls.

A visit to the cafe food is the absolute leader among the activities of Russians "outside the home". The audience of café food consists of all age categories (from 14 -19 years to 65 + ) and all levels of income. On average, Russians buy products in café-diner - about 2, 4 times a month. The peak of popularity cafe-snack bar are at the age group of 30-35 years. However, the main customers of the café-snack bars are people of 25-45 years of age with incomes not below average.

In the framework of the implementation of a business planning project organization of activity of legal entity, focused on the needs of the consumer market in the sphere of public power for profit, you need to:

ü to maintain our competitive position.

ü to Provide quality services in the sphere of public catering and to pay more attention to monitoring the quality of service and level of customer service institutions.

ü Have the resources to meet the needs of the consumer market in the sphere of in the sphere of public catering for the growth of the market.

ü to Accompany the introduction of new services, significant measures for its promotion to create awareness and encourage testing by consumers.

The main channel of promotion will be the advertising in social networks and recommendations. Good quality and service are guarantee of success