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9 months ago start a shopping store equipment http://moshoreca.ru/.
Audience: all who are buying the equipment for HoReCa and Retail.
Over the past two weeks was obtained in 84 target circulation amount 5 840 021р. of which 2 082 739р. paid.
Gross profit for two weeks about 200 000. Net profit for two weeks about 100 000.
On the basis of the current store you need to organize a platform that can compete with:
5. And other major venues.
At the moment 95% of shops commercial equipment the item is in warehouses of suppliers, what they have is often out of date information about availability and price.
Retailequip.ru the marketplace, which will bring together all the warehouses into a single site and will allow you to buy goods from them directly. Users see all relevant information on the presence of the warehouses. System of logistics allows to deliver the goods day in and day out. Trained managers will be able to complement the commercial premises under the key. For the promotion of the project will use all the modern marketing channels.
Company website
Market analytics
Experts estimate capacity of the Russian market of commercial equipment from 0, 8 up to $ 1 billion. a year. With the formation in the largest Russian cities retail chains, the market for commercial equipment annually demonstrates stable growth of 10% to 20%.
In Moscow there is a ± 7 warehouses with commercial equipment that bring it from manufacturers and keep "in stock". Most of the warehouses are working through their "dealers" and, as mentioned above, most shops don't keep anything in stock because the equipment is expensive. They receive the order and bought it from a warehouse and delivered to the client, which leads to a lot of problems. All new players start the usual online shops which face the same problems. The model of the marketplace will allow suppliers to bring retail and solve the problem of lack of goods in stock.
Commission for sales.
All modern marketing channels:
To attract:
Search promotion. Yandex Market Contextual advertising is Targeted advertising CPA networks.
To hold:
Retargeting/remarketing Email marketing
Sales strategy:
Selling what the customer needs, not "vparivanie" what we need.
Russia
Project price: 2 600 000
Investments volume: 2 171 000
Stage: Development of existing business
Website: retailequip.ru
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Petukhov Nikolay Aleksandrovich
