Accessories for hunters and shooting sportsmen

The proposed products will:

-to organize proper storage, carrying and transportation of cartridges in accordance with the RF Law "On weapons"

-create conditions for convenient and safe maintenance of weapons, as well as organize storage of equipment and tools for these jobs.

Competitive environment

Analysis of the market showed that the market of goods for hunting in Russia in the category "Accessories for storage and transportation of ammunition and machines for cleaning weapons" leading two manufacturers of the United States "MTMcasecard" and "Plano", while the domestic producers in this category are almost there.

The target audience of the product

Today in Russia there are about 5, 1 million gun owners, 4 of them, 3 million are hunters. Annually gun owners increases by approximately 100 thousand people.

Marketing project plan aimed at the gradual increase consumer awareness about the quality and usefulness of the product of the project, as well as the creation of motivation among the target audience to purchase products.

Plan to use the following activities to promote products:

· Complex of measures for the promotion of goods on the Internet and increase traffic to the online store:

— Placement of contextual advertising

— Organization of promotion of a website through contextual advertising (Yandex direct, etc.)

— Social media marketing (SMM Instagram, Facebook, VKontakte, Twitter, Odnoklassniki),

— Attracting advertising goods popular bloggers with an audience of over 1000 people.

· Participation in thematic exhibitions on small arms:

— Creation of exhibition stand

— Direct participation at the exhibitions.

· Presentations visual use of the goods in the hunting camps, and rifle clubs and other public events:

— Purchase of auto and equipment necessary for organization of presentation

— Direct presentations.

· BTL stock in retail stores:

— Promotional events,

— External Windows, etc.