Successful family restaurant in Moscow city

Project description

A General description of the project:

Opening a successful family restaurant is the last Name for adults and children with a playroom from 3 to 12 years, providing quality catering services, the complex of entertainment for adults and children, conduct of festivals, including costumed, with the possibility of exit service (catering), active interaction with the services delivery, as well as creating our own deliveries within the city to increase revenue and production.

The main differences of this object from other players in the market – family brand, noble, positive interior, organizing integrated services, the division of zones of entertainment in the gaming age and the same interests, built a marketing system with a chain of touch, loyalty system and other tools, which ensures high flow of customers and increased LTV. In this place all family members to relax and enjoy the delights of high-quality cuisines.

The relevance of the project:

Today on the territory of Moscow city, the food and beverage industry is still under development, the scope of family vacation is not developing fast enough. There is a 1-2 family cafes and restaurants, and the emergence of a family restaurant "last Name" will create a new benchmark institutions for families. Event-Agency will also provide a list of services and level of quality that will occupy a considerable share of the market for such services.

Advantages of creating a family restaurant in the city:
+ selected premises in sale
+ in the IQ-quarter will be placed 3 ministries and offices of large companies, apartments are owned by 40%
+ residents and visitors to the city are middle, upper-middle, high — high purchasing power
+ in the radius of 500m, more than 2 million.kV.m residential and office space — a great opportunity to create a food delivery
+ up to 2022 will be introduced a few large objects
+ in 2019 will be built concert hall, the close location to the EXPO — more customer traffic
one entrance of the restaurant will be vestibule the entrance to the subway — convenience and high traffic
+ 01.07.18 canceled the construction of equity — property prices have already started growing.
+ Working restaurant in the city — a highly liquid object with added value
+ Moscow city — the ever-growing customer traffic. For example, COS, opens its first store here. The commissioning of new towers, buy and settling the property, the moving of the offices in the city — all this makes this area most attractive for restaurant
+ There is access to the travel Agency to attract tourists in the restaurant (set menus, banquets)
Catering and delivery to offices and apartments — one of the drivers of the restaurant is a Huge desire, experience and contacts in catering for my part, will implement the project and make it profitable (from a margin min 20%)