New Year Project

The project will be placed on most existing platforms and forums + of course yoytube.

The project will partially be popular bloggers and authoritarian personalities.

From the analysis of audiences, advertising cost and coverage, the aim is to attract the website more than 50 million people, because of the mass coverage of the cost of raising one person will cost 20 to 60 cents, the advertising budget of 10 million rubles, which fully implements this task is distributed to the channels.

The project has no analogues in the world, the strategy of the sales funnel and its implementation more.

The pre-project will be tested on smaller audiences in the near future, and adjusted every day according to analysts.

So 1.5 months before the new year the project will be fully optimized before conversion to sale above 35%

Channel of monetization the only website on the scheme of the funnel.

In the website there is the strategy of gamification which is fully structures the customer journey, so bought 1 time a person will acquire several times.

The product on the website is 100 rubles.

Form of payment, robokassa, paypal, phone, Bank card

The traffic channels

Yandex + Yandex advertising network

Google + KMS

Inside the website working mechanisms of audience segmentation with individual and retargeting pixels, performing different actions on the site people will see certain ads everywhere before you do the next step.

Vkontakte, Facebook, Instagramm — positions in the public and the purchase of advertising from bloggers on youtube.

The advertising budget of 40% will be spent on bloggers and posts from the popular Vkontakte groups, 40% on retargeting and 20% on the Contextual environment of advertising.