Optical company Regina Optics

Our business scope covers a wide range - from small children to the elderly, because each category has some kind of vision problems.

Core of CA - men and women aged 18 to 60 years

Interests: taking care of one's health and appearance, active users of the Internet, social networks, programmers, intellectuals, fashion, beauty, bloggers, entrepreneurs, office employees of different ranks.

With medium and high income.

At the expense of this target audience, the average check raises, in addition, better-off people tend to order new glasses at least once a year, consult an ophthalmologist at least once or twice a year.

We are oriented to development on a global scale and are considering expansion options not only in the territory of the Russian Federation. Moreover, the need for vision correction increases every year in all developed and developing countries. We would like to become one of the first world optical companies. According to Mintel International Group, by 2015 the world market of eyeglass optics was to amount to 24 billion dollars with an increase of 5% annually.

The average monthly revenue in 2016: 902 thousand rubles in 2017: 988 thousand rubles in 2018 (according to the results of the first half-year): 25 000 $

Next year, we plan to reach an average revenue of 15 000$ a month due to an additional influx of patients and the launch of a corporate program.

If we compare our company with other participants of the Russian optical market, then the only network with which we are more or less similar is Lensmaster. But Lensmaster has several significant drawbacks, which we try to avoid, namely: cheap labor - due to increased expansion, the company had to save on staff, began to recruit incompetent optician consultants and masters, from which the level of Lensmaster's service fell dramatically. The second is a bloated staff of office employees and bosses who are eating up a huge portion of the budget. We have a somewhat different development strategy, namely:

1. Competent personnel - ophthalmologists, optometrists, sales managers, masters. We carefully select a candidate for the position, due to which the company's losses in the future are reduced, and customer loyalty is increased. Unique service and opportunities - we are still the only ones offering the purchase of points on credit and free delivery of the finished order to anywhere in the country.

2. We are laying huge resources for the development of our brand. We want it not to be superficial (as it looks with most Russian brands). We want that at each stage of acquaintance with our brand, the client / patient feels care, attention to his person, so that he realizes that he is not just spending money on new glasses, namely, investing them in his vision, health, attractive appearance . That he also experienced positive emotions from what is attached to something significant, ultra-modern and even prestigious.

3. We also try to bring to a more modern level a visit to the office of an ophthalmologist. We have moved away from "hospital", so to speak, patients do not experience discomfort from the hospital cold atmosphere, so the children love our office and are no longer afraid of doctors. In the office, modern equipment, a stylish combination of colors. The algorithm of selection of glasses or examination allows patients to get a kind of new interesting experience, and contributes to the fact that the patient will return to us again in the near future.

Our example for imitation is the Italian concern Luxottica

The main distribution channels are retail stores.

Secondary - online shops.

In the near future we plan to direct funds for promotion on the Internet / social networks. Analyzing the advertising strategy for 4 years, street advertising was ineffective.