The development of a network of own shops high-quality Jersey

Project description

The demand for quality goods will be people always, despite the high competition.Niche sewing business began to develop rapidly in our country, so for future profitability do not have to worry.In 2010, we opened 2 stores in the city of Ney village of Pavlovo, selling homemade clothing, knitwear, bed linen.In 2014, After 4 years, we decided to organize a private small workshop for the manufacture of bedding sets, sheets, pillowcases, duvet covers, underwear knitwear.We came to this because of the high purchase price and poor quality of fabric and sewing of certain types of goods.In 2015, we have started manufacturing of complete sets of curtains, lambrequins, lace curtains and veils in their own design.2016 we postavlyaemy products in Moscow according to the agreement implementation within 6 months.The experience was unsuccessful.In 2017, returning the goods, opened a store in the city of Kady in the neighboring district center.Current expenses current assets 600T.R.The cost of procurement of goods, fabric, accessories-350t.R., rent 3 outlets and a sewing workshop-45T.R., s/n staff 40t.R.-60t.R.(seamstresses are piece-z.p. taxes, pension Fund and social contributions not included)Marketing expenses 10t.R., logistics 7T. R, taxes, social insurance, pension Fund-20t.R. Our income 118т.R.2018 godv plans to open 2 stores in the city of Omsk and the city of Manturovo attracting investment 2 million loan for the calendar year and 0, 5 million of its own funds, with payback of 6 months.PLANNED EXPENDITURES: RENT 2 shops - 30t.R.total area of 60sq.m. z.p. 2 employees-30t.R., PURCHASE of equipment 40t.R., MARKETING costs-website development, advertising top bloggers-80T.R., TRANSPORTATION costs-20t.R., LOGISTICS-7T. p., the PURCHASE of goods, fabrics, accessories-700t.R., PURCHASE of CASH registers and fiscal drives-60t.R.TOTAL-967 Tr 1МЛН533т.R working capital 5 stores within 6 months.REVENUE 850т.R in the first 3 month to 1 million. R. in the future.ADVANTAGES of garment production and retail outlets in cities with population from 5 thousand. persons:1НЕДОРОГАЯ the rental value of retail and industrial space.2 S/N EMPLOYEES is lower than in cities million plus cities and regional centers.3 QUICK RECOGNITION AND RAZREKLAMIRUETE new outlets and new goods, with the formation of the backbone of regular customers.4 LOW cost advertising in the local press and Internet sites.5 LACK of protective barriers in placing advertising on the streets of the city, from the local administration.EVENTS TO PROMOTE PRODUCTS 1РАЗМЕЩЕНИЕ contextual advertising 2 CREATING sales sites all over Russia, 3. popular bloggers with an audience of over 10 thousand people. 4 the CREATION of stands, displays and banners.5 PROMOTION sites, social networks, Newspapers, radio.WE SELL: home robes, tunics, t-shirts, underwear, pillows, blankets, towels, shirts, sheets, curtains, knitted costumes. WE SELL merchandise that will be always necessary for each person in all times and in any crisis.The REALITIES today are that we took the lead in sales in 3 regional centers among the competitors thanks to our own production, promotion, and high quality of products and reasonable price policy.OUR products are in huge demand among locals and visitors alike.BUT, at this stage, we need investment for further development .

OUR PLANS: 2019 AFTER the payment of 2 million.borrowed funds we plan to build its own factory premises and shop in downtown Ney and the opening of stores in the city of KOSTROMA, GALICH and SHARYA attracting 5 million of borrowings and million 2 own.