YACHTS.RU — the national Yacht Portal

Project description

The aim of the project is market leading in terms of audience and most authoritative portal on the superyacht in the Russian segment of the Internet. The portal has several main sections — the news of the superyacht market, the purchase of a superyacht, superyacht rental (Charter), goods and services for the owners of the superyacht, handbooks and guides. The portal will be a key information bridge between foreign yacht manufacturers and Russian-speaking audience of people with high income, interested in purchasing (construction) or renting (Charter) superyacht. As the main producers of superyacht foreign shipyard, the project generates foreign exchange earnings.

Company website

Additional information

According to the moderate scenario sales (only at 50% occupancy of banner space and only 12 paid subscriptions, manufacturers that will gradually grow during the year), the project will reach break-even at the end of the first year. The payback and the profit expected after 1. 5 years. Dynamics of growth of profit is very high. During the second and subsequent 3 years, the project will annually double the sales. Net profit of only from major sources of monetization will be increased to 5, 000, 000 RUB./month. or 60, 000, 000 RUB./year. Possible subsequent exit through the sale of a major international media holding.

Market analytics

The annual volume of the market of buying and renting a superyacht is estimated at $20 billion, the dynamics of growth — about 15-20% per year, the number of clients with revenues from $25, 000, 000 per year — more than 200, 000 people, from $100, 000, 000 per year — about 55, 000 people. About a third of the owners of the most expensive superyacht — Russian.

The Superyacht Industry Is Poised For Growth

https://www.forbes.com/sites/douggollan/2016/04/13/the-superyacht-industry-is-poised-for-growth/#3b0265bb1511

Every second buyer of luxury yachts in the world – Russian

More information on the RBC:
https://www.rbc.ru/society/17/05/2006/5703c3c49a7947dde8e0b776

The uniqueness of the project

The project is unique in several unique competitive advantages:

  • a narrow focus on the elite category, with annual incomes from $25, 000, 000
  • ultra premium, most easily remembered domain that is unambiguously associated with the market
  • the only Russian-speaking resource devoted exclusively to superyacht
  • close cooperation with leading shipyards, personal relationships with the owners and managers
  • deep industry knowledge founder, experience on the market for over 15 years

Monetization sources

  • paid subscription for producers and suppliers to the placement of information about products and services
  • paid placement of advertising banners
  • additional information services

Sales strategy and marketing

Will be available after signing an NDA/NCA

Project detailed information is available to investors after authorization.

Project detailed information is available to investors after authorization.

Translated by "Yandex.Translator"
Project No. 40003
Created on: 13.08.2018

International project


Project price: 500 000

Investments volume: 200 000


Stage: Business for sale


Website: yachts.ru


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Contact details of entrepreneur

Ivanov Ivan

International project
Informational technologies