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Key pain micro and small businesses — attracting new customers to your business.
Key pain customers via the Internet – a large number of contractors and a small amount of information about the quality of their services, and the consequent difficulty of selection.
— at first there are No funds for quality marketing, and 95% of Digital agencies make the long, expensive and of poor quality, using weak knowledge of customers in this area;
the other Weak skills of information search, when you order the works, services or range of goods.
Solution:
To gather a target audience owners of country houses and cottages (CA 1) on the thematic portal and provide a wide choice of contractors targeting system ratings and reviews.
— Target audience-contractors (TSA 2) for a small cost to receive a steady flow of applications.
SIMILAR MODELS:
Portal PROFI RU
The taxi service UBER
MARKET SIZE:
— By results of researches DISCOVERY Research Group the volume of the Russian market of goods for garden and summer house in 2016 amounted to 139, 4 billion rubles, which is 1% higher than in 2015.
— Market lags behind most European countries and is developing.
The market has shown growth in 2016 relative to 2015, in spite of external factors.
A similar successful model with a great target audience and more focused on the monetization of traffic through affiliate Commission from contractors
Unlike our model, monetization through regular payments from contractors and through the sale of interesting products in CA
Our model has large checks and smaller competition.
THE RESULTS OF THE TEST MODEL:
3 the completed project to the test in a variety of themes:
— Connected 49 cities to the test
Earn 400 thousand/3 months no investments in marketing and sales. The orders attracted via e-mail.
— Confirmed the hypothesis of a working model, fixed payments from contractors
Error:
— In the choice of the check (selected subjects with low cheque) determined the optimal Ms. the check.
— Focused only on paid traffic for partners, you need to connect SEO and SMM.
Conclusions: the optimal CA truckers and kottedzhnogo with large checks, identified technical errors, the model was modified by the blog to attract free traffic through useful content.
PROJECT TEAM:
Founder
Romanov Alexey
Internet marketing, team building, HR, systematization of business Analytics, business segmentation.
Business experience of 4 years. The current predprinimatel. Experience the release of their micro-enterprises.
The current team of 5 + group of 6 programmers willing to join the project.
Rukovoditel for contextual advertising
Head of WEB development
Programmer
Content Manager
Analyst
INVESTMENTS REQUIRED:
First round:
The amount of 25 million rubles.
Conditions:
— Share in the project for the investor/Fund to 35%
ENGAGES:
— Technical development, launch and growth of a new project with the tested model.
— Providing costs for the first phase. The maintenance costs for the team, the formation, content, purchase of the technical equipment and necessary software.
— Expansion of the team of IT specialists, marketing specialists, formation of sales team management.
— Rental costs.
— Marketing costs.
Company website
Additional information
THE MAIN OBJECTIVE OF THE PROJECT:
Key pain micro and small businesses — attracting new customers to your business.
Key pain customers via the Internet – a large number of contractors and a small amount of information about the quality of their services, and the consequent difficulty of selection.
— at first there are No funds for quality marketing, and 95% of Digital agencies make the long, expensive and of poor quality, using weak knowledge of customers in this area;
the other Weak skills of information search, when you order the works, services or range of goods.
Solution:
To gather a target audience owners of country houses and cottages (CA 1) on the thematic portal and provide a wide choice of contractors targeting system ratings and reviews.
— Target audience-contractors (TSA 2) for a small cost to receive a steady flow of applications.
Market analytics
MARKET SIZE:
— By results of researches DISCOVERY Research Group the volume of the Russian market of goods for garden and summer house in 2016 amounted to 139, 4 billion rubles, which is 1% higher than in 2015.
— Market lags behind most European countries and is developing.
The market has shown growth in 2016 relative to 2015, in spite of external factors.
SIMILAR MODELS:
Portal PROFI RU
The taxi service UBER
A similar successful model with a great target audience and more focused on the monetization of traffic through affiliate Commission from contractors
Unlike our model, monetization through regular payments from contractors and through the sale of interesting products in CA
Our model has large checks and smaller competition.
A similar successful model with a great target audience and more focused on the monetization of traffic through affiliate Commission from contractors
Unlike our model, monetization through regular payments from contractors and through the sale of interesting products in CA
Our model has large checks and smaller competition.
Similar projects in Russia in a country subject to date there.
Monetization through receipt of regular payments from NEBOSH TSA contractors in the field of country of goods and services for the receipt of orders from the TSA
For CA contractors
The opportunity to receive quality marketing at a minimal cost.
Growing growth of orders. You do not need to understand the marketing and new technology, all the pros do for money
For CA Customers
A large amount of useful content for a range of goods and services in a holiday theme.
The possibility of selecting contractors, goods and services on one portal with ratings and reviews.
Sales and marketing will be built at the expense of more traffic from SEO, contextual advertising, advertising on television and in specialized media
Blog useful content (articles, videos, tips). the formation of balgo website traffic.
As the main source of attracting traffic CA owners of country houses and cottages from search engines.
A forum for communication of truckers and kottedzhnogo. — retention of the target audience.
To hold the TSA owners of country houses and cottages of SEO in portal. Collect E-mail contacts CA.
Landing page (LP) of CA contractors suburban services with ratings and reviews. — letting.
For monetization of the project through the delivery of pages of companies lease
Russia, Chelyabinsk Oblast, Chelyabinsk
Project price: 25 000 000
Investments volume: 25 000 000
Stage: Project is at development stage
Website: http://direct-romanoff.ru
291 reviews
Romanov Aleksey Aleksandrovich
