NURSERY HOUSE FUNDAEF HOUSE-SENIORS RESIDENCE

The nucleus of services that is projected is intended both for the segment of resident citizenship and for the attention of other peripheral peoples or native people who may wish to reintegrate in their roots. The circumstance that this Center will have places for residents that require special attention will bring residents from other locations. The program of needs of the Project is the provision of the society of a Geriatric Center that meets for the purpose to which it will be assigned, with differentiated sections for different conditions or deficiencies of the people greater. Reference market There are three types of Centers for the Elderly, which are classified as Public, Concerted and Private. In this case, it is a Concert Center with the Junta de Andalucía to meet the strong demand of citizens with less economic means. The problems of the market arise, in the specific case of this Center, in which the biggest client is the Board and its avatars greatly condition the development of activities

Reference market There are three types of Centers for the Elderly, which are classified as Public, Concerted and Private. In this case, it is a Concert Center with the Junta de Andalucía to meet the strong demand of citizens with less economic means. The problems of the market arise, in the specific case of this Center, in which the biggest client is the Board and its avatars greatly condition the development of activities

Business model Considering that the demand is, to the day of the date, something more than a certain expectation and that there are potential commitments of the Agency of Social Services and Dependency of the Department of Equality and Social Policies with the citizenship, this will contain the necessary agreement of places of social health assistance for the elderly that the Autonomous Community requires and, especially, the town of Fuentes de Andalucía and its region. customers Older people and / or dependents. Due to the increase in life expectancy and the progressive aging of the Spanish population, potential clients are expected to increase more and more in the coming years, which is why the social and health sector is in full expansion phase.

Sales and marketing strategy The current economic crisis has led to a drop in per capita income and the permanent freezing of pensions. This scenario means that many dependents or their families can not afford to hire a professional gerontological assistance. For this reason, this project will be positioned around the majority agreement of places with public administration, reserving a percentage for private. Competitors In the area there are only small geriatric centers managed mostly by religious of the Catholic Church. Its field of action is mainly for the elderly homeless. There is no center with our characteristics: size, supply of services and availability of places arranged with the public administration. Competitive advantage The business idea arises from the need to cover the shortage of residential places in Spain currently, and more specifically in the Community of Andalusia, especially in the interior areas.