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Niara Moda is a company focused on the sale of casual- formal women´s clothing, which also has different complementary lines; such as: Scarves, Underwear, Wallets, Accesories ( bags, needles, earrings, bracelets, belts, etc.) footwear and household garments.
Niara Moda offers products and articles 100% african material with several of our fabrics: Kitengue, Wax, Bogolan, Bazin, Woodin, etc. The products have a great singularity: they are authentic, daring, colorful, exotic, unique and exclusive. HARDLY REPETIBLE.
The best thing about Niara Moda is the exclusivity of her clothes. Very few designs of each size are produced offering the privilege of being virtually unique.
A large part of Niara Moda´s profits are destined to fight against female genital mutilation in Africa
STRENGTHS:
— Own designs, with very careful details with respect to the quality and design offered
— Wide range of sizes and colors to facilitate sales
— Competitive price when amortizing design expenses since external contracting is not necessary
— Increase in electronic commerce and Internet transactions
—. Hardening of the consumer protection law and the processing of users' personal data
— Gradual increase in the level of acquisition of customers, who consume
The requested investment is to buy gender, update the website, design a marketing campaign through social networks, hire staff.
Market analytics
OPPORTUNITIES:
Increased increase of users of the Network
Possibility of accessing a larger public because a store is not needed in a single locality and a wider market can be accessed through Internet.
Increased institutional support for young entrepreneurs and e-commerce.
Possibility of publicizing own designs
Attracting customers who traditionally buy by catalog.
Current influence of African colors on European fashion
Spain, Castilla-La Mancha, Illescas
Project price: 120 000
Investments volume: 80 000
Stage: Project is at development stage
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Ngatchou Paterson
