Scaling an existing restaurant in a chain of restaurants

Project description

The existing restaurant is located in Vladivostok. Main meals in the school's hot pot and skewers. Hot pot is most likely not a dish but a way of cooking food and socializing with each other, when the ingredients chosen according to taste, boiled in a common pot. Barbecues differ from the usual for all meals that they are served raw and are prepared in front of guest on the coals, while the mechanized system itself rotates swords with food over the coals. Also in the restaurant there are dishes in the chafing dishes, they are also prepared on the fire in front of that person. There are basic European dishes such as Caesar salad, "Greek", etc.
Additionally, the restaurant hosts an open kitchen with large ceramic grill. The kitchen is open under the delusions of chief Richard V. (the chef from America). A few days a week it is also present in the kitchen. His responsibilities include control of process of cooking, teaching cooks, the preparation of some dishes, and most importantly, communication with the guests. The open kitchen preparing burgers and ribs. Dishes steeped in American flavor and cooked by a chef from America, is very attractive for visitors. Open kitchen with Richard was more experimental in an existing restaurant, but in the end became part of the restaurant, harmoniously fit into the concept of food on the coals (fresh food, interactive food). All this gastronomic diversity pleases guests in the restaurant with the telling name “SMOGER”.
The main feature of the institution of such a format is fully standardized processes of cooking, which gives the opportunity to minimize the human factor. This eliminates the need for a large staff of skilled chefs, as most of the work in the kitchen doing the clicker. The most important thing in our business is increased attention to the issue of procurement of raw material, and timely replenishment of the Korean and Chinese sauces.
When you create the first restaurant “Samotar”, the main concept was to create a completely new segment of catering for the Russian market. The uniqueness of our restaurant is not only an unusual way of serving dishes, but also in pricing. During the realization of our ideas, we faced the challenge to instill in our countrymen the culture of eating, which has for many years practiced in Chinese and Korean cultures. For the past many years, the people of China and Korea stopped cooking at home in their kitchens, they prefer good time over a meal with family and friends in restaurants. This is exactly what we promote. Why waste time near the stove when you can come to our restaurant and eat delicious food at affordable prices. In our institution, we created sets of food at a discounted price that already attracts visitors. Also our restaurant perfect for socializing while cooking. It should be noted that a simple and minimalistic interior, created in the condition of the specifics of the restaurant (it is unacceptable to use materials that quickly absorb odors), creates a more relaxed atmosphere, and gives the place a cozy flavor institution “every day”. Guests can visit the restaurant “Samotar” dressed in the style of “Casual”,
The average check in our restaurant today, one guest from 700p to 900p. Still at the restaurant "Samotar" did not have any advertising, only word of mouth and instagram.
We work 2nd year to date monthly turnover of rangen ~2000000р, with 10 tables and maximum fit 50 to 60 people and the turnover is constantly growing. It is worth noting that the institution is not in the center and not in the tourist area. The restaurant “Samotar” is we on the 5th floor (roof) shopping Mall, access is not restricted, but the entrance stairs.

Our team has extensive experience in the sphere of public catering, had experience in launches of several startups in addition to the restaurant at the moment, Vlaamse owners of the plant for production of meals and successfully implementing our products in all key grocery chains in the region, such as, Reception, Remy, Sail, Fresh 25.

Ready to scale restaurant “Samotar” in the network, in any city, in any country, there are many interesting ideas that need investment.