Description: innovative IT services, providing services B2B and B2C. For companies — a remote, automated sales force with pay-for-performance. For the population the possibility of earning on recommendation marketing.
Stage: prototype Ready, first sale
Team: Marketing, developers — outsourcing. Analyst, strategic management, head office, technical support — our own team
bla-bla-market.ru
Company website
Additional information
Target market — any company that is interested in an additional sales channel. The service is targeted at the goods and services. Any ofer, which can be displayed in the item card.
Developed marketing strategy, generated generic "avatars" of the target audience B2B:
Seller: the Owner of an online store. Seller: Handmade. Seller: the Small producer. Seller: Salem importers from China.
The service is not bound actually to geograficheskoi area. But further scaling means for segmenting the regions.
Studies, surveys and test work through call centers (Tinkoff) show 100% involvement companies, while understanding the principle of operation of the service.
Market analytics
The project at this stage is focused on the Russian market. After practicing all the steps and the business processes you plan to scale in CIS countries and beyond. Zooming is planned through the franchise network that is developed and packaged new solution — modular franchise.
The core of the project is aspirational marketing.75% of people make a decision about buying or cooperation, under the influence of councils of acquaintances (data from the Edelman Barometer Thrust).
Dynamics of the share of recommendation marketing — 10% per year. The findings of the international advertising Agency Euro RSCG Worldwide in 2017:
Where buyers get most of their information about consumer goods:
— 13% from advertising;
— 20% of the sites;
— 34% "word of mouth" from other people.
Flow recommendations based on the virality of information dissemination through propoaganda, making the service real money.
Blah blah Market — an innovative project in the field of recommendation marketing, whose task is to provide a convenient and effective interaction between the two main categories of users — companies and consumers. No direct rivals.
The project unites the principles of market Plejsy, services, loyalty, CPA networks. The structure developed in work both online and offline.
Learn more about the benefits and advantages in the presentation attached
Developed strategy of development of the project, into which all the "pain" clients, and meeting the needs of users-individuals.
The objective of the project is to solve two basic needs:
Business to start or increase the number of sales of their products and services. Prevalenti — under this category are any and all people, from students to professional marketers who need income, temporary or permanent.
The strategy involves all the currently existing tools of online marketing. The baseline — building a brand you trust.
The current strategy document of 68 pages.
Filed and approved application for registration of TM and combinations of "Blah blah Blah"
Russia, Moscow City, Moscow
Project price: 20 000 000
Investments volume: 10 000 000
Stage: Project is at development stage
Website: https://bla-bla-market.ru
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Matveev Mikhail Vladimirovich