Development of security systems and smart home brand Telemetrika

What tasks are solved:

Security– perimeter control of buildings and structures, the informing of the owners and security organizations about the violation of the perimeter occurs, smoke, dangerous concentrations of flammable gases or fumes, control of leaks.

Provision of energy saving– automatic control of thermal equipment (heating system on liquid fuel and electric) to save energy, the possibility of remote control of functioning of such systems and change parameters of their work, for example, setting the desired temperature using a mobile app or a WEB browser through the cloud service.

The developed platform can also be used in other areas, for example, to control the temperature in greenhouses.

According to the annual report Russia Internet of Things Market 2017-2021presented by IDC in the framework of a global study of investment in equipment, software, services and communication used for creation of IOT solutions in Russia will grow by an average of 22% annually. Already, in 2021, the cost of the Internet of things in Russia will exceed $9 billion. This is almost three times more than was displayed by the Russian market in 2016, when, according to IDC, it was obamateur $3, 48млрд.The public sector and the consumer segment showed stable growth supported by the growing number of initiatives on creation of "smart cities" and distribution solutions for residential security (home security) among the population.

• Low costs — the costs of developing specific, because most of the work is performed by the method of attraction Outsource experts and contractors, which eliminates the fixed costs in this part.
• The original design of the device
• Easy setup without the use of programmers and expertise (you can sell both professionals and ordinary customers).
• Affordable price for a set of devices in comparison with competitors.
• Standard communication protocols to allow devices with your existing potential buyers decisions, for example, control guard.

Retail segment:

• Direct sales from the Web Site
• Sales through existing partners in the Federal retail.
• Sales through existing dealer network in the Russian regions.

Corporate segment:

• Security company
• Shopping home security systems
• The company engaged in installing engineering systems (heating-ventilation)

Current marketing channels:

• Direct sales from the Web Site
• Sales through existing partners in the Federal retail.
• Sales through existing dealer network in the Russian regions.

Extension of distribution channels includes active sales by phone sales to corporate categories (Security companies, Trading houses, retailers) and online promotion.

Marketing plan to promote the Internet includes the goal of increasing brand awareness. In the framework of this made the planned actions on SEO Internet promotion, which has resulted in a steady growth in site traffic and increase sales with it. Currently contextual advertising come not more than 15% of the buyers, the rest is search engine traffic and links from the overview videos, articles, external resources, etc.