MINT&Lounge

Project description

MEMORANDUM PRIVACY

This business plan is submitted for consideration on a confidential basis solely for the decision on financing of the product and cannot be used for copying and any other purpose and to any third party. Taking into consideration this business plan, the recipient assumes the responsibility and guarantees the return to the project proponent at the address, if he does not intend to participate in the financing of the project.

All data, evaluations, plans, proposals and conclusions presented in this project regarding its potential profitability, sales volumes, costs, profit margins and future with her, are based the best way on agreed opinions of all team members of project development.

The information contained in this business plan has been obtained from sources that you trust.

A BRIEF SUMMARY

More recently, hookah business in the domestic space has become quite fashionable and a good source of income. Many people love to relax and unwind, accurev Shisha in good company. However, this niche remains practically free: a separate hookah establishments are very small, they are almost there even in big cities, but it can be nice to smoke in any bar or restaurant. The city of Tyumen for such a business is suitable more than others. As:

1. Tyumen has a leading position in the ranking of Russian cities on such indicators as standard of living, income, level of consumption.

2.In Tyumen with every year come more and more students, therefore, increases the number of potential customers.

3. Evolving entertainment industry.

Our plan is to open the best locations in town, with the author's corporate design. Buying a franchise, we are launching the network, which is the largest and the best network in Russia in 2017, 2018, 2019. Today we see how every day the city envelop networkers, an example of this can be basic holdings Magnit and Pyaterochka. People less and less go to private shops, preferring the renowned chain stores. Hookah business this is no exception. Logo MINT can be seen in 100 cities of Russia. The network is developing very quickly. Over the years the MINT was to have

the regular customers. In such a school is attended not only by students but also adults in career people, as the place meets all requirements and quality expectations. The representatives of MINT have been a great help, doing advertising, promotion institutions, promotion of the social. networks. After the announcement of the opening comes a representative of the company and trains all the staff to fit the brand.

Based on the calculations of the total demand, the average wages of the population, which is 45000-55000(depending on the industry(https://tyumen.trud.com/salary/880/)), and high margins hookah, you can predict your profits. Detailed calculations of the profit risk are given below, but here is to say that when the average daily revenue 30000-35000руб minimum profit will be 300000-500000(depends on lease and debt obligations).

Total project costs amount to 4 500 000 RUB.

To date, we have completed the following steps as:

1) Spent monitoring the market for such services in our city. Learned all about existing and functioning institutions: how they work, what equipment to use, how to combine hookah and cuisine, what promotion want, how many people visit them than they are interesting, whether there are mistakes or deficiencies, etc.

2) Bought the franchise, we define the concept of business and registered SP

3)Found a suitable premises in the town centre, with private Parking and have a ready design project

4) Know all about professional hookahs and supplies. Have reliable suppliers, established channels.

5)any ideas for advertising and promotion, promotions and discount programmes to attract and motivate potential customers.

There were such steps, how to make indoor repairs, purchase of furniture(already made a Deposit of 20%) and equipment and hire staff. The remaining amount is 3 500 000 RUB.

The maximum payback period is 12-15 months.

THE IDEA OF THE PROJECT

As already mentioned earlier, our idea is to open a hookah bar in the city of Tyumen under the brand MINT lounge. MINT is not small, dark, smoky hookah with a strange and doubtful contingent. It is a status place with a copyright of corporate design, with perfect ventilation system for a quality vacation. MINT is the atmosphere. The atmosphere of comfort and relaxation. Target audience – from students to businessmen, no age limit, all want to spend time in a cozy atmosphere.

Our goal is to make this place the most interesting and popular in the city, to launch a network of hookah under this brand. According to the calculations in Tyumen can successfully develop up to four institutions without competing with each other.

The three main tasks to achieve this goal is:

1.To create such an interior and atmosphere that people wanted to spend time in our institution and to return there again and again.

2.Select and train staff so that the service and work with customers was at the highest level.

3. To create the image of our institution through advertising, promotion in social networks.

This helps us owners of the brand, our franchisees. Based on many years of experience they prepared and provided to us a detailed plan of action, starting with the description of a full sequence of actions, calculation of expenses and profit, the search of premises, design, staffing, and so on, and not ending cooperation, supervising us at all stages of the work.

We found a room with an area of 300 sq m with Park in the city centre on the first line, agreed on the terms of the lease, made an advance payment for the furniture, our design project is at the final stage, our designer is working with a construction organization, well-proven, which will do the repair in our room. Remon is cosmetic, as the room will be in good condition and so will not take much time. Once the repair is going to approach the end date of the opening, the curator will come from the franchisor, and we will begin the selection and training of personnel. To attract customers will be variety of themed parties and a variety of promotions and marketing programs on the weekends will have a professional DJ and photographer.

The maximum implementation period of the project with contingencies 2 months.

1.Foundation documents(INN, OGRN, a copy of the passport).

2.A franchise agreement.

3.The documents on the property.

4.The design of the project.