Multifuel filling complex

Project description

Summary

A real business plan is a project plan create a project filling the complex with money in circulation in five years. in Selkovo the Sergiev Posad area, Moscow region.

Project leader: Nikolay RYZHAKOV L.

Project idea: the Idea of multi-fuel filling complex turnover in five years, has three objectives:

1. The creation of a highly profitable enterprise.

2. Profit.

3. Satisfaction of the consumer market in the provision of services of multi-fuel filling complex in D. Selkovo the Sergiev Posad area, Moscow region.

The project is financed by obtaining investment funds in the amount of 94, 88 million rubles to the viability of the project.

The nature of the enterprise: the project of multi-fuel filling complex to ensure fuel and consumer goods of car owners, passers-D. Selkovo the Sergiev Posad district.

Total project cost: 94, 88 million rubles for the estimated 60 months.

The gross aggregated income of the company will amount to 1766, 51 million rubles.

Conventional life cycle of the project: 5 years.

The projected payback period since the start of the active phase of the project is 18 months (1 year 6 months).

The period of full payback since the investment is 24 months (2 years).

The number of new jobs in 1 year — from 1 to 15 people

main staff and more, the further development of the project involves the creation of new jobs up to 100 people.

The estimated sum of taxes planned to be transferred to the budget, during five years of activity of the enterprise will amount to 112, 85 million rubles:

— profit tax (20%) — 92, 59 million rubles;

— social contributions on wages of employees — 15, 26 million roubles;

— the tax to property of 5 million.

Profitability of sales of the project will be 25, 86%.

The total economic effect from implementation of the project beyond the conventional life cycle is: 456, 85 million.

Additional information

Part MAZK (filling the center) with a total area of 3732 sq. m. includes:

1. Automated unmanned gas station + gas stations

2. Duplex building with an area of ≈ 1000 sq. m.

3. Cafe-restaurant≈ 150 sq. m.

4. Shop "Crossroads"≈ 800 sq. m.

5. Car wash self-service cars and trucks

6. Tire

Market analytics

For the Russian gas networks to make non-core business the main is quite real, the Director of the Institute of globalization problems Mikhail Delyagin. He refers to the Western experience, noting that in developed countries approximately half of the income of the retail business is not coming from gasoline, and related services. And the gas station is just seen as the point where the consumer stops on the track and where it should be catching all the ways up to Shoe repair. He puts the example of BP: its gas stations sold wonderful pastries, and all drivers know it, said the expert.

In Russia petrol station for many years were the only stations at which people came to refuel, not even a minimum set of additional services. The situation began to change in the 1990-ies.

On the Russian market of progress in this direction become more noticeable with each passing year, emphasizes BCS senior analyst Sergei Suverov. For example, Shell is cooperating with the "ABC taste", "Rosneft" in a number of regions cooperating with the Italian retailer Autogrill, also agreed with Pirelli on the sale of tires at its filling stations. The expert noted the projects of "Rosneft" for the construction complexes along the route Moscow–Saint-Petersburg, where provided as hotel services, and shopping venues and, of course, cafes and restaurants. Sergei Suverov said that earlier "Rosneft" has built a network of multifunctional centers in the South of Russia in Krasnodar Krai on the eve of the 2014 Olympics.

Experts are of the opinion that the activity of large oil companies in the segment of non-fuel retailers will enable them soon to enter the European level of sales at the gas station on the principle of "50:50". That is, 50% of revenue brings the realization of fuels and 50% implementation of related goods and services.

The uniqueness of the project

Automatic petrol stations are the best solution

1.Improved service by reducing queues andincreasing the capacity of filling stations due to the faster service;

2.The inability of the theft with the help of "partial underfilling" (conspiracy customer tanker);

3.Buyers already have psychological addiction to the calculation of plastic cards at the gas station;

4.Broadening the circle of potential customers(if you have no cash because of the salary on the card);

5.The ability to pay for fuel on credit (credit card);

6.The development and connection of existing loyalty programs (discounts and promotions);

7.Reducing the time of sales (especially during peak hours), and thus the increase in daily revenue;

8.Selling fuel without personnel at night. As a consequence, the reduction of costs; salaries and reduced operating costs;

Monetization sources

Freemium: while "freeloaders" not too much

Freemium (freemium, free trial) distribution model and services you must have basic free versions of the product. We chose this model in order to simplify the integration of customers into the purchase of CLUB cards, lowering the entry threshold. The client starts with a free trial of using our club card, recognizes the benefit to himself (discounts, promotions and bonus programs) and subsequently buys a subscription. Many are content only free trial, after they invited friends to extend the use of the card. Potentially, these users can go into the category of paying. Therefore, everyone benefits.

Sales strategy and marketing

Differentiated marketing strategy

This is one of the types of marketing aim to gain competitive advantage in all industry market. In contrast to the undifferentiated and concentrated marketing, differentiated marketing strategy involves the development and simultaneous implementation of one or several products in all market segments with the aim of promoting their own brand, not individual product.

The company can offer the consumer new, different from the competitors product. Due to this differentiation, the company can define its target customer.

Project detailed information is available to investors after authorization.

Project detailed information is available to investors after authorization.

Translated by "Yandex.Translator"
Project No. 47018
Created on: 01.03.2019

Russia, Moscow Oblast, Sergiev Posad


Project price: 95 000 000

Investments volume: 95 000 000


Stage: Project is at development stage


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Contact details of entrepreneur

Ryizhakov Dmitriy Nikolaevich

Russia, Moscow Oblast, Sergiev Posad
Cars, Crude oil processing/petrochemicals, Food services, Carriage / transport / logistics, Trade, Services